In order to generate some big buzz about Nike The Opening event in the summer, the Hovercraft Studio agency was tasked with putting together a unique promotional kit for the athletic brand. The golden kits were made absolutely unmissable by having an "over-the-top" design that put forth opulence and exclusivity.
These gilded fold-out packs were hand-delivered to 160 athletes, serving to inform them about The Opening event and provide some special swag. Items in the box included an invitation, a t-shirt, a book, mouthguard, eye black grease and a golden skull ring in the shape of the logo for the event. The attention to the details with packaging and delivery on these boxes goes above and beyond at making sports enthusiasts feel like they are extra special members of the Nike family.