Consumers embrace in-store healthcare facilities for convenience
Implications - As consumer expectations continue to evolve along with medical technology, many are embracing non-traditional care services set up within the retail space. Both a symptom of overcrowded healthcare systems and the fixation on convenience, such retail care alternatives are no longer an exception, but are increasingly becoming the norm. In addition to highlighting the panic surrounding health and wellness, this progression demonstrates that consumers are able to appreciate high quality service in a different environment than they're used to.
Workshop Question - How can your brand transform aspects of its business to create unlikely but effective consumer experiences?
Trend Themes
1. Retail Clinic - Retail-based clinics offer non-traditional care options in the same setting as traditional retail stores.
2. Telemedicine - Video-based consultations allow for virtual medical care in-store, saving time and hassle for patients.
3. Mobile Healthcare - Start-ups are using technology on the go, offering preventative care wherever needs demand.
Industry Implications
1. Retail - Companies are bringing healthcare to traditional retail environments.
2. Healthcare - Non-traditional care options are making healthcare easier to access and more customizable.
3. Design - Design-forward medical offices and pharmacy experiences create a more approachable and inviting atmosphere.
