Consumers embrace in-store healthcare facilities for convenience
Implications - As consumer expectations continue to evolve along with medical technology, many are embracing non-traditional care services set up within the retail space. Both a symptom of overcrowded healthcare systems and the fixation on convenience, such retail care alternatives are no longer an exception, but are increasingly becoming the norm. In addition to highlighting the panic surrounding health and wellness, this progression demonstrates that consumers are able to appreciate high quality service in a different environment than they're used to.
Workshop Question - How can your brand transform aspects of its business to create unlikely but effective consumer experiences?