Trend cluster
Category

Cloud-Connected
Cycle

Bike brands integrate apps and WiFi technology into cycling products.

Cloud-Connected Concept BikesInternet-Connected E-BikesApp-Connected E-BikesCloud-Connected Smart BikesGPS-Connected Handlebars

Trend

What is the Cloud-Connected Cycle trend?

Cloud-Connected Cycle: Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go.

Trend themes

Themes within the Cloud-Connected Cycle trend

Three behaviours holding the trend together
01

Built-in tech integration

Bike manufacturers are integrating apps and smart technology straight into the bike design itself to enhance navigation, app control and cloud connectivity for the commuter market.

02

Smartphone-controlled e-bikes

E-bikes now feature an accompanying app that allow riders to manage key functions, monitor the location of the bike and improve the bike-riding experience.

03

GPS-connected handlebars

Innovative navigation and safety features are offered through mobile apps that control GPS-connected bike handlebars such as the Wink Bar.

Industry implications

What the Cloud-Connected Cycle trend means for industry

Where the trend changes the playbook
For

Transportation

With the rising need for technological integration within bike design, transportation firms could benefit by investing in increased tech control in their products.

For

Smartphone App Development

With advancements in app-controlled e-bike interface, there is a unique opportunity for tech developers to create even more options and interfaces for riders.

For

3D Printing and Smart Technology

By using smart technology with the latest tech equipment such as 3D printing, there is an opportunity for manufacturers to merge these industries and create new products.

Workshop question

What products/services are consumers using alongside yours and how can you move towards integrating those into one offering?

Trend signals

Trend signals for Cloud-Connected Cycle

Trend score 4.8 out of 10, from popularity 71%, activity 66%, freshness 8%.

Popularity71%
Activity66%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa