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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Cloud-Connected Cycle

Bike brands integrate apps and WiFi technology into cycling products

Implications - Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go.
Workshop Question — What products/services are consumers using alongside yours and how can you move towards integrating those into one offering?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
525,679 Total Clicks
Date Range:
Mar 14 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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