Category
Fashion
Scaled Restraint
Trend cluster
Category
Risk-Free
Removal
Consumers opt for cost-efficient, low-energy at-home hair removal.
3.9
Trend score
Trend
What is the Risk-Free Removal trend?
Risk-Free Removal: As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands.
Trend themes
Themes within the Risk-Free Removal trend
Three behaviours holding the trend together01
At-Home Laser Hair Removal Systems
Consumers are opting for cost-efficient, low-energy at-home hair removal systems that take advantage of Intense Pulled Light (IPL) technology, which highlights the pursuit of products that don't further pose the risk of being harmful to one's health.
02
Portable & Pain-Free Hair Removers
Professional results in portable hair removers that are pain-free are becoming widely popular.
03
Scientific Solutions for At-Home Hair Removal
Niche products that offer scientific solutions for reliable at-home laser hair removal treatments are gaining traction.
Industry implications
What the Risk-Free Removal trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry could invest in more innovative ways of hair removal that are not harmful to one's skin and health, such as at-home laser hair removal systems.
For
Health Industry
The health industry could invest in creating more effective, safe, and low-energy emitting at-home hair removal systems to reduce the risks of products on their customers' health.
For
Technology Industry
The technology industry could partner with the beauty and health industries by developing better and more efficient laser hair removal devices for consumers to use at home.
Workshop question
Is there some way that you can simplify your consumer's daily routine? If so, how?
Trend signals
Trend signals for Risk-Free Removal
Trend score 3.9 out of 10, from popularity 61%, activity 49%, freshness 8%.
Popularity61%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Risk-Free Removal trend
5 featured examples from Apr 6, 2016CategoryFashion
Portable At-Home Hair Removers
The Silk'n SensEpil Device Provides Professional Results at Home
The growing demand for at-home, pain-free, and portable hair removal devices offers an opportunity for beauty industry players to innovate and introduce new devices that cater to…
CategoryTech
Professional Laser Hair Kits
The BellaLite by Silk'n is Designed for At-home Use
Disruptive innovation opportunity: Revolutionizing the beauty and personal care industry with advanced, accessible, and convenient at-home hair removal systems.
CategoryTech
At-Home Laser Hair Devices
The Veet Infini’Silk PRO System is for At-Home Usage
Beauty and personal care companies can invest in creating at-home IPL devices and personalized hair reduction devices.
CategoryFashion
Scientific At-Home Laser Treatments
The IluminageTOUCH is a Permanent Laser Hair Removal Device
Beauty and personal care companies can capitalize on the demand for convenient and effective at-home hair removal devices.
CategoryFashion
Refillable Hair Removal Lasers
Silk’n Flash & Go's Life Extends with Disposable Lamp Cartridges
Potential for personal care companies to develop and market refillable hair removal laser devices into their existing product lines.
