Consumers opt for cost-efficient, low-energy at-home hair removal
Implications - As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands.
Workshop Question - Is there some way that you can simplify your consumer's daily routine? If so, how?