Consumers embrace menu items infused a healthy Japanese ingredient, matcha
Implications - As consumers pursue health and vitality through the consumption of superfoods, brands have begun incorporating matcha into existing menu items as a means of appealing to those who prioritize their health and diet. Moving from the realm of foodie blogs and onto the menus of established chains, this progression represents a shift in priorities that re-positions the pursuit of a well-rounded palate as being in the interest of good health. This shift speaks to the natural evolution of Japanese-influenced taste preferences as accelerated by the global fascination with the wellness lifestyle.
Workshop Question - What is your team's process for keeping up with international trends?
Trend Themes
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Matcha as a Superfood — Matcha is being embraced as a superfood by consumers through its incorporation into different menu items, including desserts and beverages.
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Regional Ingredient Sourcing — Global brands are making an effort to go beyond simply offering regional flavors and are sourcing local ingredients for new menu offerings.
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Japanese-influenced Taste Preferences — The natural evolution of Japanese-influenced taste preferences is being fueled by the global fascination with wellness lifestyle.
Industry Implications
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Food and Beverage — There are opportunities for food and beverage companies to incorporate matcha into their menu items and source local ingredients to attract health-conscious consumers.
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Hospitality and Tourism — Hotels and restaurants can offer unique and regional desserts that incorporate superfoods to appeal to visitors and provide an exceptional experience.
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Retail — Retail brands can stock products that use matcha and other superfoods to cater to the growing trend of health-conscious consumers.
