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Matcha Obsession

Consumers embrace menu items infused a healthy Japanese ingredient, matcha

Implications - As consumers pursue health and vitality through the consumption of superfoods, brands have begun incorporating matcha into existing menu items as a means of appealing to those who prioritize their health and diet. Moving from the realm of foodie blogs and onto the menus of established chains, this progression represents a shift in priorities that re-positions the pursuit of a well-rounded palate as being in the interest of good health. This shift speaks to the natural evolution of Japanese-influenced taste preferences as accelerated by the global fascination with the wellness lifestyle.

Workshop Question - What is your team's process for keeping up with international trends?

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 84,621 Total Clicks

Date Range: Jan 16 - May 16

Trending: Average

Consumer Insight Topics: Lifestyle Food Health Drinking

Featured Examples

Superfood Matcha Strawberries - These Fresh Fruit Treats are Coated in Matcha Tea and Chocolate

SCORE 5.5

Warm 2,204 Clicks Pub: Jan 15, 16

Superfood Matcha Strawberries

These Fresh Fruit Treats are Coated in Matcha Tea and Chocolate

This fresh fruit treat hailing from Japan creatively coats fresh strawberries in a chocolate truffle coating rolled in green matcha tea. The unusual combination of the caffeinated superfood with the... [More]

Matcha-Flavored Ice Creams - The Matcha McFlurry Combines Vanilla Ice Cream with Green Tea Powder

SCORE 5.5

Warm 1,193 Clicks Pub: Mar 29, 16

Matcha-Flavored Ice Creams

The Matcha McFlurry Combines Vanilla Ice Cream with Green Tea Powder

McDonald’s Japan recently added the Matcha McFlurry to its expansive dessert menu. While McDonald’s Japan did release a Matcha-flavored McFlurry back in 2013, the original featured more... [More]

Creamy Matcha Coffees - These Illy Coffee Creations Blend Green Tea and Espresso Ingredients

SCORE 5.3

Warm 721 Clicks Pub: Apr 27, 16

Creamy Matcha Coffees

These Illy Coffee Creations Blend Green Tea and Espresso Ingredients

Illy’s recently released two limited edition matcha coffee creations that feature creamy and frothy textures. The beverages include signature cappuccino and mocha blends that are made with the... [More]

Earthy Ice Desserts - Kokedama Ice will Be Available at the Oirase Keiryu Hotel This Summer

SCORE 2.8

Mild 724 Clicks Pub: May 18, 16

Earthy Ice Desserts

Kokedama Ice will Be Available at the Oirase Keiryu Hotel This Summer

This kokedama ice dessert was created by chefs at the Oirase Keiryu Hotel in Northern Japan as a homage to the Japanese gardening practice. Set to be available this summer from June to August at the... [More]

Frozen Matcha Desserts - The KFC Krusher is a Milky Beverage Made With Powdered Matcha

SCORE 1.7

Untested 352 Clicks Pub: Apr 6, 16

Frozen Matcha Desserts

The KFC Krusher is a Milky Beverage Made With Powdered Matcha

Matcha desserts have been growing in popularity around the world, and KFC Japan has decided to take advantage of the matcha movement by introducing a brand new matcha dessert that makes for a... [More]

Scrumptious Matcha Pretzel Desserts - Auntie Anne's Will Offer Matcha Tea-Based Sweets and Treats

SCORE 2.4

Untested 326 Clicks Pub: Apr 3, 16

Scrumptious Matcha Pretzel Desserts

Auntie Anne's Will Offer Matcha Tea-Based Sweets and Treats

Currently available from Auntie Anne’s in Japan, the pretzel desserts and beverages all put a focus on matcha tea as the basis ingredient and flavor. The Matcha Cheesecake pretzel roll is a... [More]