Illy's recently released two limited edition matcha coffee creations that feature creamy and frothy textures. The beverages include signature cappuccino and mocha blends that are made with the detoxifying green tea powder additive. The coffee brand's third signature drink is a 'Dolcespresso Matcha & Coco' beverage that is topped with whipped green tea cream.
While it has been a popular ingredient in Asia for decades, matcha green tea powder has gained immense popularity in North America and Europe in recent months, making these Illy menu addition all the more desirable to a mass market.
Those looking for a subtle infusion of green tea powder can enjoy a hot cappuccino or an iced mocha blend that both boast frothy textures. Others looking to indulge can give Illy's creamier Dolcespresso Matcha & Coco drink a try.
Key Themes Behind This Trend
- Matcha Coffee Blends
- There is an opportunity for coffee companies to experiment with matcha powder by creating blended beverages such as matcha lattes or matcha frappuccinos.
- Frothy Textures
- There is an opportunity to create products like milkshakes, smoothies, and cappuccinos with frothy textures using new ingredients and preparation methods.
- Green Ingredients
- There is an opportunity to create products with green ingredients like kale, spinach, and moringa, which are seen as healthy and nutritious by consumers.
Where This Applies
- Coffee Industry
- Coffee companies can create new products by integrating healthy ingredients and experimenting with new flavors that cater to changing consumer tastes.
- Health and Wellness Industry
- Health and wellness companies can create products with natural ingredients like matcha powder, which is high in antioxidants and has several health benefits.
- Food and Beverage Industry
- Food and beverage companies can create new products by experimenting with fusion cuisines like the combination of matcha green tea and coffee to create unique experiences for consumers.
