'Hyper' is a social photo-sharing app that helps users connect with like-minded individuals. As evident from the success of Instagram, there is a strong demand for social spaces where users can share photos with one another. This app provides a new platform for helping like-minded individuals connect through images.
Hyper is a free app that allows users to share photos and connect with other individuals in their immediate area. The app works by using hashtags and geotags to help users in the same location discover new activities and venues. Unlike Instagram, the app has a voting feature so that users can get feedback on a new hairstyle or an up-and-coming restaurant. Another feature that makes the app unique is that users can choose to remain anonymous if they are simply looking for a platform for sharing their thoughts and ideas.
The social photo-sharing app is ideal for Millennials and Gen X consumers who are used to expressing themselves online through images.
Key Themes Behind This Trend
- Social Photo-sharing
- Disruptive innovation opportunity: Create a new social photo-sharing app that focuses on connecting like-minded individuals through images.
- Geotagging and Hashtags
- Disruptive innovation opportunity: Develop a platform that utilizes geotagging and hashtags to help users discover new activities and venues in their immediate area.
- Anonymous Sharing
- Disruptive innovation opportunity: Build a photo-sharing app that allows users to remain anonymous while sharing thoughts and ideas.
Where This Applies
- Social Networking
- Disruptive innovation opportunity: Create a new social networking platform specifically designed for photo-sharing and connecting like-minded individuals.
- Mobile Applications
- Disruptive innovation opportunity: Develop innovative mobile applications that incorporate geotagging and hashtags to enhance user experiences and connect them with local activities and venues.
- Online Communities
- Disruptive innovation opportunity: Build an online community platform that allows anonymous sharing of thoughts and ideas through photos, catering to users who prefer privacy and self-expression.
