Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Organic
The fast casual market turns to GMO-free foods to satiate conscious consumers.
3.7
Trend score
Trend
What is the Mainstream Organic trend?
Mainstream Organic: No longer restricted to upscale food markets and gourmet eateries, non-GMO food practices are being adopted by fast casual brands to satiate health-conscious diners. Opting for preservative-free ingredients and meat raised without antibiotics, food service companies are willing to incur a higher cost of production in exchange for ethical, environmentally friendly food options. This not only speaks to a need for more mainstream forms of ethical consumption, but also a growing emphasis on both food ingredients and origin.
Trend themes
Themes within the Mainstream Organic trend
Three behaviours holding the trend together01
Non-GMO Fast Food
Fast casual brands are adopting non-GMO food practices to satiate health-conscious diners, as there is a growing emphasis on both food ingredients and origin.
02
Halal Foods
Halal poutine and other halal dishes are emerging to meet the growing global Muslim population's needs for ethical, all-natural meat options.
03
Organic Fast Food
Organic fast food restaurants and organic-certified fried chicken joints are emerging to meet health-conscious consumers' demands for quick, clean, all-natural options.
Industry implications
What the Mainstream Organic trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry is disrupted through a surge of non-GMO, halal, and organic fast food options popular with consumers who value their health and sustainability.
For
Agriculture Industry
The agriculture industry has an opportunity to embrace more ethical and sustainable practices such as non-GMO fruits and vegetables, hormone-free beef, and organic certification.
For
Fast Casual Industry
The fast-casual industry is poised for transformation by catering to younger consumers' growing emphasis on ethical ingredients and healthy choices for eating out.
Workshop question
How can you incorporate traditional ideologies for a more consumer-centric iteration of your offerings?
Trend signals
Trend signals for Mainstream Organic
Trend score 3.7 out of 10, from popularity 53%, activity 51%, freshness 8%.
Popularity53%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mainstream Organic trend
5 featured examples from Jun 10, 2015 to Mar 2, 2016CategoryLifestyle
Updated Noodle Menus
This Restaurant Upgraded Its Menu for Its Anniversary & National Noodle Day
The restaurant industry can explore opportunities to update menus and cater to health-conscious consumers through healthy menu upgrades.
CategoryEco
Organic Fast Food Restaurants
This Fried Chicken Joint is the First USDA Certified Eatery
The fast food industry has an opportunity to embrace the trend of certified organic fast food and cater to health-conscious consumers seeking organic options.
CategoryLifestyle
Vibrant Organic Taquerias
Poppo's Taqueria is an All-Natural Mexican Food Restaurant in Florida
Poppo's Taqueria and similar organic fast-casual restaurants are driving growth in the organic food industry.
CategoryLifestyle
Antibiotic-Free Beef Burgers
This Burger Chain Will Now Serve Beef Raised Without Antibiotics
Fast food chains such as In-N-Out are setting a precedent for other fast food chains to follow and meet the growing demand for antibiotic-free meats.
CategoryLifestyle
Gourmet Halal Poutines
This Specialty Poutine is Made with Hormone-Free Halal Beef
The food service industry can explore offering halal poutines to tap into the growing demand for diverse and inclusive menu options.
