Consumers opt for bicycles with bike computers built in
Implications - As consumers become familiar with collecting data on themselves through wearable technology, many are opting to invest in ultra-modern smart bicycles with bike computers built in. Moving past the model of a simple GPS-enabled odometer attached to the handlebars, modern bike computers are often built directly into the frame of the bike itself. In addition to highlighting the evolution toward a totally naturalistic relationship between consumers and their digital devices, this shift speaks to the expectation that such technologies be built in wherever possible in order to streamline the tracking of such data.
Workshop Question - How could you appeal to a generation with an obsession with real-time data tracking and connectivity?
Trend Themes
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Built-in Bike Computers — Consumers are opting for bikes with technology built-in to streamline the tracking of data.
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Crowdsourced Road Maps — Bicycles with GPS are being designed to collect road data from other cyclists to provide more accurate maps of street conditions.
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Customized Commuting Experience — Bike wheels that interact with a rider's natural movements are creating a more customized commuting experience.
Industry Implications
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Fitness and Sports — These trends are highly relevant in the fitness and sports industries as they aim to improve the cycling experience.
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Technology — These trends require technological advancements, making the technology industry important for their development.
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Transportation — These trends are shaping the transportation industry as they aim to make cycling a safer and more enjoyable mode of transportation.
