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Intuitive Odometer

Consumers opt for bicycles with bike computers built in

Implications - As consumers become familiar with collecting data on themselves through wearable technology, many are opting to invest in ultra-modern smart bicycles with bike computers built in. Moving past the model of a simple GPS-enabled odometer attached to the handlebars, modern bike computers are often built directly into the frame of the bike itself. In addition to highlighting the evolution toward a totally naturalistic relationship between consumers and their digital devices, this shift speaks to the expectation that such technologies be built in wherever possible in order to streamline the tracking of such data.

Workshop Question - How could you appeal to a generation with an obsession with real-time data tracking and connectivity?

SCORE 4.9

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4 Featured, 34 Examples: 205,182 Total Clicks

Date Range: Jul 15 - Apr 16

Trending: Warm

Consumer Insight Topics: Tech Lifestyle Sports Health

Featured Examples

Commute-Mapping Bicycles - This Smart Electric Bike Helps You Plan the Fastest and Safest Commute

SCORE 6.7

Warm 3,593 Clicks Pub: Jul 27, 15

Commute-Mapping Bicycles

This Smart Electric Bike Helps You Plan the Fastest and Safest Commute

Manuel Saez recently launched an Indiegogo campaign for a smart electric bike that helps you better plan out your morning commute. While cycling to work can be a difficult and dangerous task, the &#... [More]

Computer-Packing Bicycles - The SpeedX Leopard Road Bicycle Features Smart Control Technology

SCORE 6

Warm 1,630 Clicks Pub: Mar 24, 16

Computer-Packing Bicycles

The SpeedX Leopard Road Bicycle Features Smart Control Technology

The Leopard is a high-tech aero road bicycle developed by SpeedX, the company behind the SpeedForce gadget that combines a computer, headlight and handlebar stem in one contraption. Set to be... [More]

All-Inclusive Cycling Computers - The SpeedForce Includes a Computer, Headlight and Handlebar Stem

SCORE 4.1

Average 936 Clicks Pub: Nov 3, 15

All-Inclusive Cycling Computers

The SpeedForce Includes a Computer, Headlight and Handlebar Stem

The SpeedForce is an incredible device, developed by SpeedX, that brings together a whole bunch of cycling related gadgetry into a single package. This particular contraption includes a cycling... [More]

Rider-Responsive Bicycle Wheels - The FlyKly Smart Wheel Reacts to the Commuter's Movements

SCORE 2.5

Untested 533 Clicks Pub: Jan 7, 16

Rider-Responsive Bicycle Wheels

The FlyKly Smart Wheel Reacts to the Commuter's Movements

The Flykly Smart Wheel is an innovative bike wheel concept that is augmented with a slew of tech features to create a bike that is more rider-responsive during cycling. The wheel intuitively learns... [More]