Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intuitive
Odometer
Consumers opt for bicycles with bike computers built in.
4.4
Trend score
Trend
What is the Intuitive Odometer trend?
Intuitive Odometer: As consumers become familiar with collecting data on themselves through wearable technology, many are opting to invest in ultra-modern smart bicycles with bike computers built in. Moving past the model of a simple GPS-enabled odometer attached to the handlebars, modern bike computers are often built directly into the frame of the bike itself. In addition to highlighting the evolution toward a totally naturalistic relationship between consumers and their digital devices, this shift speaks to the expectation that such technologies be built in wherever possible in order to streamline the tracking of such data.
Trend themes
Themes within the Intuitive Odometer trend
Three behaviours holding the trend together01
Built-in Bike Computers
Consumers are opting for bikes with technology built-in to streamline the tracking of data.
02
Crowdsourced Road Maps
Bicycles with GPS are being designed to collect road data from other cyclists to provide more accurate maps of street conditions.
03
Customized Commuting Experience
Bike wheels that interact with a rider's natural movements are creating a more customized commuting experience.
Industry implications
What the Intuitive Odometer trend means for industry
Where the trend changes the playbookFor
Fitness and Sports
These trends are highly relevant in the fitness and sports industries as they aim to improve the cycling experience.
For
Technology
These trends require technological advancements, making the technology industry important for their development.
For
Transportation
These trends are shaping the transportation industry as they aim to make cycling a safer and more enjoyable mode of transportation.
Workshop question
How could you appeal to a generation with an obsession with real-time data tracking and connectivity?
Trend signals
Trend signals for Intuitive Odometer
Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%.
Popularity66%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Intuitive Odometer trend
4 featured examples from Jul 28, 2015 to Mar 24, 2016CategoryEco
Commute-Mapping Bicycles
This Smart Electric Bike Helps You Plan the Fastest and Safest Commute
Producing innovative electric bikes with smart features to cater to commuter needs.
CategoryAutos
Computer-Packing Bicycles
The SpeedX Leopard Road Bicycle Features Smart Control Technology
The development of smart control technology opens up new opportunities for manufacturers of cycling equipment to integrate advanced features into their products.
CategoryLifestyle
All-Inclusive Cycling Computers
The SpeedForce Includes a Computer, Headlight and Handlebar Stem
Cycling companies can innovate by producing all-in-one cycling computers featuring GPS and wireless connectivity.
CategorySpecial
Rider-Responsive Bicycle Wheels
The FlyKly Smart Wheel Reacts to the Commuter's Movements
The cycling industry can explore opportunities in developing innovative bike wheels that enhance the rider's experience through rider-responsive technology.
