This 'Assassin’s Creed' Preview Event Was Turned into a Fight Club

 - Nov 5, 2015
References: & marketingmag
Gamemaker Ubisoft and Playstation Canada invited a few lucky fans into a top secret Assassin's Creed preview event at an old Toronto church. Upon arriving, the lucky participants were brought into a recreated 19th century fight club. A group of unknowing gamers were led into a straw-covered ring to face off against a crew of burly men.

As each contestant's nerves grew, the event's host revealed a television hidden by curtains. The contestants were actually brought in to test the new 'Assassin’s Creed Syndicate,' before the game hit shelves. This event culminated the video game's elaborate Canadian campaign. Earlier this fall, an app was released that let users explore the hidden underworld of London, which is where the new video game will be set.