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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,703 more

Active Oddity

Kids activity-focused toys take on a modified design for novel allure

Implications - Despite the popularity and evolution of toys that stimulate childrens' minds, parents today still understand the importance of a physically active lifestyle for their kids. Helping to encourage kids to develop motor skills and get into the habit of exercising are modified updates of classic toys like bicycles. These designs appeal to parents by providing both familiarity as well as a modern take on classic products.
Workshop Question - Think of a classic product in your brand's space that's ripe for an update. What would your modern take on it look like?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
572,237 Total Clicks
Date Range:
Aug 13 — Apr 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Simplified Playground Toys
Simplified Playground Toys
The 'Wonder Wave' Delivers a Variety of Different Healthy Activities
Aside from usually being expensive, traditional playground toys require a certain level of installation and space in order to be properly enjoyed, but the ‘Wonder Wave’ is designed to be... MORE
Two-in-One Juvenile Wheelbarrows
Two-in-One Juvenile Wheelbarrows
The 'Nest' Draws Inspiration from a Garden Wheelbarrow
Modern child toy design is becoming more focused on development than ever, which is what the ‘Nest’ wheelbarrow does by taking the inspiration from a garden wheelbarrow. Crafted from... MORE
Bubble-Shaped Baby Bikes
Bubble-Shaped Baby Bikes
The 'B.Bike' Rids the Need for Training Wheels with a Huge Ball-Like Tire
Designer Songyee Yang created a collection of baby bikes called ‘B.Bikes.’ The design concept uses an oversized ball-like wheel instead of a traditional tire on the front end of the bike.... MORE
Balance-Practicing Toys
Balance-Practicing Toys
The Monkey Business Sports Stilt Walkers Let Kids Fine-Tune Motor Skills
Parents are always on the hunt for ways to help children be more active, which the Monkey Business Sports Stilt Walkers enable in a fun way. Working like a traditional set of stilts, the toys... MORE
Motor Skill-Teaching Shovels
Motor Skill-Teaching Shovels
This Sandbox Tool is a Digging Toy That Teaches Hand-Eye Coordination
This sandbox tool is a step up from the tiny kids spades and shovels that you might normally find on the playground. The ‘Commercial Sandbox Digger’ is a serious-looking toy that will... MORE
Stunt Board Toys
Stunt Board Toys
'Kick Flipper' is an Active Toy That Does Stunts Like a Skateboard Without Wheels
The Kick Flipper is an active toy by PlaSmart Inc. that is modeled like a skateboard without wheels. Although the sounds of a skateboard sans wheels might not seem like the most dynamic of toys, the... MORE

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Wagon Wheelbarrow Designs
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play_circle_filled Immersive Disney Toys
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Active Gaming Wristbands
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Minimalist Mobile Seating
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The Weltevree Wheelbench Offers Easy and Convenient Mobility
Wheelbarrow Recliners
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Tribal Fighter Photography
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