Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Mindful
Play
Mental health-based toys help parents cultivate mindfulness in their kids.
3.7
Trend score
Trend
What is the Mindful Play trend?
Mindful Play: Today's modern parent isn't just concerned with the physical health of their children, but their mental health as well. With yoga-inspired toys and products for children, parents are able to offer their children an opportunity to develop both. In line with the rise of health and wellness culture in general, this shift highlights the power of the movement toward a more balanced approach to life.
Trend themes
Themes within the Mindful Play trend
Three behaviours holding the trend together01
Mental Health-Based Toys
The rise of health and wellness culture has led to mental health-based toys gaining more popularity, such as anxiety-alleviating robots and DIY anti-anxiety kits.
02
Yoga and Mindfulness for Children
As parents become more concerned with their children's mental health, we've seen trends such as flexible yoga dolls, gamified yoga mats, and kid-friendly yoga games emerge, offering a playful way for children to learn yoga and mindfulness.
03
Child-Focused Health and Wellness Activities
As child obesity rates rise, businesses have started offering child-focused health and wellness activities such as children's yoga studios to keep the younger generation active, healthier, and happier.
Industry implications
What the Mindful Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can create more toys that promote mental health and wellness for children, such as anxiety-alleviating robots and flexible yoga dolls.
For
Health and Wellness Industry
The health and wellness industry can focus on developing child-focused activities, such as children's yoga studios, or creating budget-friendly DIY kits that promote a healthy mind and body.
For
Education Industry
With the increasing popularity of yoga and mindfulness, the education industry can provide resources for schools to implement child-focused yoga and mindfulness sessions to promote good mental health.
Workshop question
How can your brand alter its products or services to reach demographics it previously didn't consider?
Trend signals
Trend signals for Mindful Play
Trend score 3.7 out of 10, from popularity 61%, activity 42%, freshness 8%.
Popularity61%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mindful Play trend
6 featured examples from Jun 9, 2015 to Apr 5, 2016CategoryLife-Stages
Gamified Yoga Mats
This Kids Yoga Mat Turns the Fitness Activity into a Stretching Game
Introducing gamified products that not only cater to the usual exercise enthusiasts, but also introduce a new customer segment such as kids and teenagers.
CategoryLife-Stages
Flexible Yoga Dolls
The AZIAM Girlz Doll Toys are Based on the Eight Limbs of Yoga
The toy industry can explore developing various types of yoga-based flexible doll toys that promote and enhance user engagement.
CategoryLife-Stages
DIY Anti-Anxiety Kits
This Anti-Anxiety Kit for Kids is Budget-Friendly and Inspirational
Disruptive innovation opportunity: Explore ways to incorporate play-based techniques and affordable kits into mental health products or treatment options.
CategoryTech
Anxiety-Alleviating Robots
'Huggable' is a Robot Teddy That Helps Comfort Hospitalized Children
With the potential to revolutionize patient care and treatment, therapeutic robots offer a disruptive innovation opportunity for the healthcare industry to improve outcomes and in…
CategoryLife-Stages
Children's Yoga Studios
Toronto's Elafun Studio Hosts Yoga Classes for Kids and Teens
Fitness studios can expand their customer base by offering yoga classes and other interactive fitness activities for children and youth.
CategoryLife-Stages
Kid-Friendly Yoga Games
Thinkfun's 'Yoga Spinner Game' for Kids Teaches Flexibility and Balance
The toy industry can benefit from developing products that focus on promoting health and wellness, while incorporating learning elements to attract customers and provide opportuni…
