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Clandestine Campaigning

Brands launch sponsored geofilters on Snapchat that feel serendipitous

Implications - The progression away from organic social reach has given way to brands embedding themselves into the social experience of Snapchat with sponsored geofilters that enable user-generated ad content. Requiring consumers to be in the right place at the right time, such campaigns are often bound by a series of geographic coordinates that help to ensure the experience feels personalized and exclusive. The modern consumer's comfort with contributing their own content reflects the desire for more concise and meaningful brand interactions, which is motivated by the general aversion to mass marketing efforts.
Workshop Question — What are five original ways to engage your consumer on social media?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 33 Examples:
98,892 Total Clicks
Date Range:
Feb 16 — Apr 16
Trending:
Warm

Featured Examples

Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
One of the first native paid advertisers on the Snapchat platform, McDonald’s rolled out location-based McSnaps geofilters at US locations as part of its 2015 summer marketing campaign, “... MORE
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
A recently announced IHOP Snapchat partnership will see the launch of special in-restaurant geofilters within the location-based app. The innovative partnership will increase social interaction with... MORE
Whiskey Snapchat Campaigns
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
Jameson has become the first alcohol brand to roll-out interactive Snapchat geofilters across the United States. Part of the Pernod Ricard-owned brand’s 2016 St Patrick’s Day campaign,... MORE
Romantic Fry Campaigns
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine’s Day season. The promotion... MORE
Utility Vehicle Snapchat Campaigns
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
This innovative Jeep Snapchat campaign is the first launched on the platform by the brand. Launching their first official Snapchat account in April 2016, the Jeep brand began by engaging fans around... MORE
Political Geofilter Ads
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
The Bernie Sanders Snapchat Geofilters were launched by the Democratic presidential nominee hopeful and his team on the day of New York State’s primary day, April 19, 2016. The sponsored... MORE

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