This Snapchat Halloween costume is a simple disguise that incorporates a clever pop culture reference.
This year, Snapchat introduced new animated filters, including one that makes selfie-takers look like they have unstoppable streams of rainbow flowing from their mouths. In this DIY makeup tutorial, vlogger Brittany of YouTube beauty channel GettingPretty teaches viewers to create a makeup look that mimics the quirky filter. The Snapchat Halloween look uses bright colors of face paint to draw a rainbow on the chin. Sparkles decorate the rainbow and the eyes are underlined by bright, shimmery white makeup. The Snapchat Halloween makeup perfectly replicates the distinctive filter.
Social media parody costumes are very popular at Halloween. Everyone knows someone who's printed out their profile page, cut a frame in it for their face, and gone as Facebook. This Snapchat Halloween disguise is a simple, current costume for 2015.
Why This Trend Is Growing
- Social Media Costumes
- There is a growing trend of people dressing up as popular social media platforms or features for Halloween, providing opportunities for creative and humorous costumes.
- DIY Makeup Tutorials
- The popularity of DIY makeup tutorials on platforms like YouTube is on the rise, offering opportunities for beauty influencers to showcase their creativity and gain a following.
- Pop Culture References
- Costumes that reference popular culture icons or trends are becoming increasingly popular, presenting opportunities for brands to create relevant and timely products and experiences.
Industries Being Reshaped
- Beauty and Cosmetics
- The beauty and cosmetics industry can tap into the trend of DIY makeup tutorials by promoting their products as essential tools for recreating popular looks.
- Social Media Platforms
- Social media platforms can seize the opportunity of social media costumes by releasing official merchandise or collaborating with costume makers to create branded Halloween costumes.
- Fashion and Apparel
- Fashion and apparel brands can leverage the trend of pop culture references by creating themed clothing lines or limited-edition items inspired by iconic costumes and characters.
