In order to appeal to consumers who want variety from their fitness routines, Daily Burn 365 was established. In the style of Snapchat, this fitness program's on-demand content is only available for a day at a time, before it disappears completely. The following day, an entirely new video is shared for consumers to follow along to.
These 30-minute workouts tackle a full-body approach to fitness, yet require no equipment. These features make the program ideal for beginners who are just starting to develop healthy fitness habits. Daily Burn's Kevin Ranford remarks: "The beginner workout market in fitness is underserved, especially in streaming, and as a result we see an opportunity to help a large portion of the population live healthier, fit lives."