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Manvertising

Campaigns and branding blatantly targeted at men only

Implications - Only recently “macho marketing,” which comprised of products made and marketed to men, was being adopted by brands to appeal to their male consumers. Going one step beyond this is “manvertising,” in which campaigns and all marketing tactics are created for, and specifically marketed to, men. These campaigns and branding moves are so blatant that they alienate the opposite sex in the process, meaning that any brand going this route must carefully determine which consumer group is more advantageous to have in the long run.

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 889,241 Total Clicks

Date Range: Jun 11 - Dec 11

Trending: Average

Consumer Insight Topics: Marketing Lifestyle Drinking Top Lists Interactive Social Media

Featured Examples

Male-Oriented Retail Playgrounds - IKEA Manland Gives Boyfriends and Husbands a Break from Shopping

SCORE 5.3

Warm 3,347 Clicks Pub: Sep 7, 11

Male-Oriented Retail Playgrounds

IKEA Manland Gives Boyfriends and Husbands a Break from Shopping

IKEA Manland solves the problem of bored male shoppers. Brilliant! Usually, women enjoy shopping more than most men. If there are chairs in retail shops, most of the time they are occupied by bored men… [More]

Testosterone-Filled Tea - Billy Tea Creates an Unconventionally Masculine Ad Campaign

SCORE 4.5

Average 8,531 Clicks Pub: Jun 15, 11

Testosterone-Filled Tea

Billy Tea Creates an Unconventionally Masculine Ad Campaign

Since 1888, Billy Tea has been established as a household brand for Australian tea drinkers. With this recent ad campaign, the brand highlights its age to consumers by touching on nostalgic, gender-specific… [More]

Male-Targeted Detergent - Cleanjet Branding Markets Convenient Guygiene

SCORE 3.6

Mild 6,363 Clicks Pub: Aug 10, 11

Male-Targeted Detergent

Cleanjet Branding Markets Convenient Guygiene

There may be a bit of truth to the stereotype that many men are clueless when it comes to cleaning, and the goal of Cleanjet branding is to encourage guys to take on personal hygiene at the very least.… [More]

Men-Only Social Campaigns - Pepsi Max 'Bromitment' Wants You to Make a Promise to Your Buddies

SCORE 4

Average 1,888 Clicks Pub: Dec 8, 11

Men-Only Social Campaigns

Pepsi Max 'Bromitment' Wants You to Make a Promise to Your Buddies

Recently, Pepsi Max launched a campaign in Australia called 'Top Mates,' and now the Pepsi Max 'Bromitment' campaign has begun, a manvertising tactic to get the attention of men living in New Zealand.… [More]

Social Bromance Campaigns - Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates

SCORE 3.4

Mild 2,413 Clicks Pub: Nov 7, 11

Social Bromance Campaigns

Win a “Bro-cation” With Pepsi Max Australia ‘Top Mates

If you’re a guy who puts your “bros” above everybody else, the Pepsi Max Australia ‘Top Mates’ challenge is the perfect way for you to capitalize on that. The Pepsi Max Australia ‘Top Mates’ challenge… [More]

Male-Focused Diet Drinks - Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting

SCORE 3

Mild 2,800 Clicks Pub: Oct 12, 11

Male-Focused Diet Drinks

Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting

Dr Pepper Ten is Dr Pepper's newest low-calorie drink, which is currently being targeted at men. The beverage brand has developed this 10-calorie product with men in mind, trying to win over the calorie-conscious… [More]