One of the purposes of wrapping products is to establish a ceremonious reveal for the consumer, and Auberge du Soleil packaging achieves this in a rather clever way. Instead of employing layers and layers of tissue and paper, this scrumptious solution by Evelio Mattos embodies the character of a quirky object in its own right.
John Turner rendered the three dimensional images of this amusing Jack-in-the-box branding concept, which demonstrates the incredible attention paid to the often under-explored item. Fan-folded cardboard rises around and above the four truffles, presenting inch-wide cutouts over each piece of chocolate. Once the logo-printed lid has been removed from Auberge du Soleil packaging, the peckish unwrapper can squeeze down the accordion casing to expose the delicious treats within.
Key Themes Behind This Trend
- Unique Packaging Design
- There is an opportunity for businesses to explore unconventional packaging designs that add an extra layer of excitement and surprise for consumers.
- Interactive Consumer Experience
- Incorporating interactive elements into product packaging can create a sense of engagement and playfulness for consumers, leading to a more memorable experience.
- Attention to Detail
- Paying close attention to the small details of packaging, such as fan-folded cardboard, can help businesses stand out and make their products feel more special.
Where This Applies
- Food and Beverage
- In the food and beverage industry, unique packaging designs can elevate the dining experience and create a lasting impression on customers.
- Luxury Goods
- Luxury goods brands can benefit from incorporating interactive elements into their packaging, as it adds an extra layer of sophistication and exclusivity.
- Gift and Retail
- In the gift and retail industry, attention to detail in packaging design can make products feel more special and increase their desirability as gifts.
