Recently, Pepsi Max launched a campaign in Australia called 'Top Mates,' and now the Pepsi Max 'Bromitment' campaign has begun, a manvertising tactic to get the attention of men living in New Zealand.
Created by Colenso BBDO, Auckland, the Pepsi Max Bromitment campaign wants men to pledge to their male friends that they will always be there and to "to participate in any and all shenanigans that may go down."
To 'bromit' to your best buds, you just have to visit the brand's dedicated Facebook page to accept the bromitment. From there, you'll be taken to the official Pepsi Max 'Bromitment' web site, where you can enter codes from bottles of Pepsi or Pepsi Max to test your bromitment. You will also get to register yourself and three of your best friends to be entered in a draw for $500 cash prizes and bigger prizes such as a skydive in Argentina, a road trip down Route 66 or the opportunity to run with bulls in Pamplona.