Category
Business
Autumn Teasers
Trend cluster
Category
Digi-tail
Virtual and digital innovations augment retail experience for consumers.
5.2
Trend score
Trend
What is the Digi-tail trend?
Digi-tail: Not long ago, “going digital” for a retailer meant establishing an online presence and engaging in social media. Now, most retailers have these facets covered, and digital innovation in the retail sphere is reaching new levels of sophistication and complexity with everything from in-store holograms and robots to tablet integrations and body-scanning devices. Thus, it is going above and beyond basic tech that will set today’s retailers apart in the minds of consumers.
Trend themes
Themes within the Digi-tail trend
Three behaviours holding the trend together01
Augmented Reality Technology
Augmented reality dressing rooms and holographic greeters are a new and revolutionary way to enhance the in-store customer experience.
02
QR Code Integration
QR codes provide an excellent way to integrate online and in-store shopping experiences, from gift tags to virtual stores. This is an opportunity for retailers to drive engagement and build customer loyalty.
03
Retail Technology for personalization
Tablet integrations and body-scanning size detectors allow retailers to offer a more personalized shopping experience that meets the unique needs of each individual customer. This creates opportunities to differentiate from competitors and to drive repeat business.
Industry implications
What the Digi-tail trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can leverage these trends to build customer loyalty, increase engagement, and create new revenue streams.
For
Fashion Industry
The fashion industry can use these trends to create innovative and personalized retail experiences, leveraging technology to enhance the customer experience and differentiate from competitors.
For
Charity Industry
The use of QR codes to facilitate charitable donations in digital gift stores provides an opportunity for charitable organizations to increase donations and build awareness for their cause.
Trend signals
Trend signals for Digi-tail
Trend score 5.2 out of 10, from popularity 86%, activity 63%, freshness 8%.
Popularity86%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digi-tail trend
8 featured examples from May 4 to Nov 22, 2011CategoryUnique
Virtual Shop Welcomers
The Holographic Greeter Provides New Incentives for Retail Consumers
Opportunities for implementing holographic greeter technology in the retail industry to improve customer engagement and personalized advertising.
CategoryTech
QR Code Gift Cards
JC Penney Offers Recordable 'Santa Tags' for Your Presents
Brands can leverage recordable QR codes to enhance customer engagement and drive sales during the holiday season.
CategoryBusiness
Body-Scanning Size Detectors
The 'My Best Fit' Helps Shoppers Figure Out Their True Sizes
Disruptive innovation opportunity: Incorporate body-scanning size detectors in clothing stores to revolutionize the way customers find their true sizes.
CategoryTech
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
Disruptive innovation opportunity: The retail industry can embrace augmented reality dressing rooms, virtual shelves, and mobile wayfinding tools to transform the traditional shop…
CategoryMarketing
QR Scanned Shopping
The P & G Virtual Drugstores Open in Prague Subway Stations
Innovative shopping experience through QR code scanning in physical locations.
CategoryTech
High Fashion Robots
Tasaki Replaces Their Store Mannequins with Androids
Retailers across various sectors can invest in the use of humanoid robots to improve the in-store experience, attract customers, and stand out from competitors.
CategoryBusiness
Tablet Retail Integrations
As Prices Fall, iPad Cash Registers Become More Common
Retailers are leading the way in the adoption of iPad cash registers and smart device payment processing, presenting an opportunity for technology companies to develop solutions s…
CategoryTech
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
Disruptive innovation opportunity for retailers to incorporate interactive storefronts and mobile donation technology into their stores.
