Virtual and digital innovations augment retail experience for consumers
Implications - Not long ago, “going digital” for a retailer meant establishing an online presence and engaging in social media. Now, most retailers have these facets covered, and digital innovation in the retail sphere is reaching new levels of sophistication and complexity with everything from in-store holograms and robots to tablet integrations and body-scanning devices. Thus, it is going above and beyond basic tech that will set today’s retailers apart in the minds of consumers.
Trend Themes
1. Augmented Reality Technology - Augmented reality dressing rooms and holographic greeters are a new and revolutionary way to enhance the in-store customer experience.
2. QR Code Integration - QR codes provide an excellent way to integrate online and in-store shopping experiences, from gift tags to virtual stores. This is an opportunity for retailers to drive engagement and build customer loyalty.
3. Retail Technology for Personalization - Tablet integrations and body-scanning size detectors allow retailers to offer a more personalized shopping experience that meets the unique needs of each individual customer. This creates opportunities to differentiate from competitors and to drive repeat business.
Industry Implications
1. Retail Industry - The retail industry can leverage these trends to build customer loyalty, increase engagement, and create new revenue streams.
2. Fashion Industry - The fashion industry can use these trends to create innovative and personalized retail experiences, leveraging technology to enhance the customer experience and differentiate from competitors.
3. Charity Industry - The use of QR codes to facilitate charitable donations in digital gift stores provides an opportunity for charitable organizations to increase donations and build awareness for their cause.
