Virtual and digital innovations augment retail experience for consumers
Implications - Not long ago, “going digital” for a retailer meant establishing an online presence and engaging in social media. Now, most retailers have these facets covered, and digital innovation in the retail sphere is reaching new levels of sophistication and complexity with everything from in-store holograms and robots to tablet integrations and body-scanning devices. Thus, it is going above and beyond basic tech that will set today’s retailers apart in the minds of consumers.
