Many girls end up going to a professional bra fitter in order to determine their true bra size, and the 'My Best Fit' service helps with the rest of a person's sizing troubles.
Essentially, the 'My Best Fit' service is a full-body scanner that determines each person's unique body size from head to toe. Considering that sizes are frustratingly not standardized, 'My Best Fit' offers a personal guide to the sizes a person will require at such brands as GAP, Old Navy, St. John's Bay and more. Using radio waves and a "vertical wand," this scanner creates a 3D model of the user's body in as little as 10 seconds.
Currently, the 'My Best Fit' service is only available in the King of Prussia Mall, located in Pennsylvania. Hopefully, this free service will extend to other malls soon.
Why This Trend Is Growing
- Body-scanning Technology
- Disruptive innovation opportunity: Develop body-scanning technology for fashion retailers to offer personalized sizing guidance.
- Standardization of Sizes
- Disruptive innovation opportunity: Create a universal sizing system that eliminates confusion and inconsistency in clothing sizes.
- In-store Personalization
- Disruptive innovation opportunity: Implement personalization services in retail stores to enhance the shopping experience and improve customer satisfaction.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Incorporate body-scanning size detectors in clothing stores to revolutionize the way customers find their true sizes.
- Technology
- Disruptive innovation opportunity: Develop advanced body-scanning technologies for various industries, including fashion, healthcare, and fitness.
- Retail Shopping Malls
- Disruptive innovation opportunity: Introduce body-scanning services to malls worldwide, transforming the way customers shop for clothing.
