Category
Lifestyle
Assisted Choices
5.5
Trend score
Trend
What is the Social Media Scorn trend?
Social Media Scorn: When SMS texts grew in popularity, so did sites dedicated to mocking those messages—for example, ‘Texts From Last Night.’ It only follows that social media would get the same treatment. Numerous sites are now centered on uncovering embarrassing status updates and Tweets, as well as poking fun at social media in general. Today’s consumers tend to show their contempt quickly, meaning nothing is ever off limits to insult.
Trend themes
Themes within the Social Media Scorn trend
Three behaviours holding the trend together01
Social Media Mocking
The rise of social media mocking with blogs, videos, and collections of tweets provides a way for consumers to express disdain for certain content while also creating humorous opportunities for aspiring comedians and content curators.
02
Humorous Social Tweet Collections
Websites that focus on collecting, highlighting, and ridiculing humorous tweets from social media platforms hold potential for content curation, audience engagement, and community building opportunities.
03
Illustrated Social Media Posts
Social media illustrations represent a new visual language and art form that inspires creativity and collaboration between writers, illustrators, and social media users while also providing marketers and businesses with opportunities to visually enhance their content strategy.
Industry implications
What the Social Media Scorn trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
With the rise of social media mocking and humorous tweet collections, the entertainment industry could explore new opportunities by leveraging these trends through the mediums of television, film, and social media.
For
Marketing Industry
Illustrated social media posts present an opportunity for the marketing industry to visually engage with audiences on social media, social networks, and digital platforms through creative and humorous content that captures consumers' attention and emotions.
For
Publishing Industry
Humorous social tweet collections offer the publishing industry an opportunity to showcase clever and humorous content, curate user-generated content, and create books, articles, and blogs that resonate with consumers on a personal and emotional level.
Trend signals
Trend signals for Social Media Scorn
Trend score 5.5 out of 10, from popularity 78%, activity 79%, freshness 8%.
Popularity78%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social Media Scorn trend
5 featured examples from Apr 20 to Sep 8, 2011CategoryPop Culture
Laughable Ludicrous Tweet Collections
The ‘Dumbest Tweets Ever' Tumblr is Hilarious
Disruptive opportunity to develop a new social media platform that capitalizes on the entertainment value of funny typos and slip-ups.
CategoryPop Culture
Annoying Classmate Tweets
The 'Your Friend From High School' Twitter Account is Hilarious
The social media industry can leverage the success of satirical accounts to create new forms of playful engagement with users.
CategoryPop Culture
Sassy Social Update Sketches
The HelloGiggles 'Illustrated Tweet of the Day' Series
Social media marketing companies can leverage the trend of illustrating humorous social media posts to capture the audience's attention, resulting in higher engagement rates and c…
CategoryPop Culture
Social Media Mocking Videos
The Offline Social Network Video Pokes Fun at Facebook
Opportunity for comedians and entertainment production companies to create humorous content that targets social media users and their interactions.
CategoryPop Culture
Parent-Mocking Blogs
The STFU Parents Tumblr Lets You Express Your Frustration
Disruptive innovation opportunities for social media platforms that cater to specific audiences and foster a sense of community.
