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30 Pepsi Marketing Tactics

From Rebranding Springwater as Tap Water to Veggie Soda

— October 29, 2009 — Marketing
The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns.

The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.

Implications - This development of product branding is crucial to companies that have been marketing the same product for a long period of time. Businesses such as these have to look beyond their products to entice consumers. They are no longer providing a brand, but a way of life.
6
Score
Popularity
Activity
Freshness
30
Non-Commercial Commercials
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
<
29
Freebies For Rival Support
Freebies For Rival Support
Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products
<
28
Branding America's Largest, Eco Ferris Wheel
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
<
27
Rebranding Springwater as Tap Water
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
<
26
Video Print Ads
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
<
25
Design Cans 2
Design Cans 2
Pepsi Artco Cans
<
24
Offering the "Reborn Digital" a Taste
Offering the "Reborn Digital" a Taste
Pepsi Markets New Tava Drink
<
23
Spooky Sodas
Spooky Sodas
The Pepsi Halloween Edition is Frightfully Fabulous
<
22
Celebrity Branding for Social Networks
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
<
21
Visual Brand Evolution
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
<
20
Political Sodavertising
Political Sodavertising
PEPSI Promotes Refresheverything.com with Political Change
<
19
Gigantic Pepsi Beach Ball Gets Tossed Around the World
Gigantic Pepsi Beach Ball Gets Tossed Around the World
<
18
Yogurt Flavored Pop
Yogurt Flavored Pop
Pepsi White in Japan
<
17
Anorexia-Approved Soda Ads
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
<
16
Shiso Soda
Shiso Soda
Japan Loves Leafy Green Pepsi for Summer
<
15
Veggie Flavored Soda
Veggie Flavored Soda
Pepsi Ice Cucumber
<
14
Eccentric Soda Fashion
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
<
13
3-D Super Bowl Commercials
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
<
12
Gruesome Soft Drink Marketing
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
<
11
$100,000 Jeweled Pepsi Can
$100,000 Jeweled Pepsi Can
Bling Bling Boring
<
10
Pepsi Beats Coke to Stevia Drinks
Pepsi Beats Coke to Stevia Drinks
PureVia vs. Truvia
<
9
Cross Marketing
Cross Marketing
Converse Pepsi Cellphone Charms
<
8
Ice Cucumber Soda
Ice Cucumber Soda
Pepsi's Veggie Pop Gets Big in Japan
<
7
Soft Drink Adbusting
Soft Drink Adbusting
Lawrence Yang's Response to New Pepsi Logo
<
6
Stop-Motion Mustaches
Stop-Motion Mustaches
Pepsi Max Movember Competition Documents Your Hair
<
5
Interactive Pepsi Transit Ads
Interactive Pepsi Transit Ads
<
4
Smiley Soda Logos
Smiley Soda Logos
Pepsi's Emotion-Based Branding
<
3
Trading Car Keys for a Soda
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
<
2
Nudism to Promote Drinks
Nudism to Promote Drinks
Pepsi Raw Features Naked People
<
1
Capturing Brands in Print Campaigns
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
<