The Pepsi Max Movember competition is just another example of a company supporting the month-long charity stunt that involves having men grow mustaches to raise money for prostate cancer charities, and then shave them off.
The Pepsi Max Movember competition encourages men (and those hormone imbalanced women) to document the growth of their mustaches by creating a video and posting it online.
Implications - Once upon a time, charitable events were all about telethons, door-to-door selling and posters. Over time, companies have found new ways to get people involved, and in a more fun-filled manner. Whether it's filming comic relief videos for Red Nose Day or a mustache competition, these events for the greater good bring a much-needed lighthearted manner to serious issues while still raising awareness.