Coke vs. Pepsi; Truvia vs. PureVia. It looks like Pepsi beat Coca-Cola at the sweet water competition.
Pepsi will soon launch a new line of beverages using the natural, no-calorie sweetener based on the Stevia plant. Pepsi will sell a version of their SoBe drink in Peru which will be sweetened with PureVia.
PureVia will hit U.S. tabletops later this fall, but the FDA hasn't approved it as an additive. So while it's OK to eat it on top of food, or dissolved in food, the FDA says it can't be added to food by manufacturers.
Previously, Coke said that Truvia, their version, would be coming to market soon.
Pepsi Beats Coke to Stevia Drinks
More Stats +/-
Modular Open-Plan Offices
Seafood-Paired Soda Campaigns
Live-Streaming Action Cameras
Nomadic Professional Batteries
Retro Electric Muscle Cars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
PureVia vs. Truvia
- By: Going Like SixtyJul 31, 2008