Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Gamevertising
Brands use social media and gaming to lure customers.
3.9
Trend score
Trend
What is the Social Gamevertising trend?
Social Gamevertising: Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application.
Trend themes
Themes within the Social Gamevertising trend
Three behaviours holding the trend together01
Gamification
Brands are creating games to engage and promote their products on social media and using AR technologies to turn their products into games.
02
Augmented Reality
Brands are using AR technologies to create interactive games and experiences, such as Cadbury's Quaksmack and Mercedes-Benz's Escape the Map challenge.
03
Personalized Marketing
Brands are creating games and experiences that incorporate personal information, such as Facebook pictures and preferences, to increase engagement and provide a unique experience.
Industry implications
What the Social Gamevertising trend means for industry
Where the trend changes the playbookFor
Fast Food Restaurants
Fast food restaurants like McDonald's and Domino's are using gamification and personalized marketing to promote their new menu items and engage their customers in a fun and interactive way.
For
Automotive
Automotive brands like Toyota and Mercedes-Benz are using gamification and AR technologies to promote their new vehicles and engage younger audiences through interactive experiences.
For
Cosmetics
Cosmetic brands like MAC are using gamification to promote new makeup collections and engage their younger audience through interactive social media experiences.
Trend signals
Trend signals for Social Gamevertising
Trend score 3.9 out of 10, from popularity 65%, activity 45%, freshness 8%.
Popularity65%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social Gamevertising trend
8 featured examples from Apr 13 to Nov 23, 2011CategoryTech
Hands-On Building Apps
LEGO Unveils Their First Augmented Reality Game Life of George
Toy manufacturers can explore the potential of creating augmented reality experiences that enhance traditional toys.
CategoryBusiness
Cosmetic Facebook Gaming
The MAC Quite Cute Pinball Game Promotes Their New Collection
Makeup brands can explore partnerships with gaming platforms to create unique marketing campaigns.
CategoryTech
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game
Disruptive innovation opportunity: Integrate augmented reality and gaming into telecom services to enhance user experiences and differentiate from competitors.
CategoryTech
Pizza-Making Games
Domino's Pizza Hero Turns You Into a Pie Master
Disruptive innovation opportunities for gaming companies to create immersive and realistic cooking game experiences, appealing to a wide range of users.
CategoryTech
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
The McDonald's promotion showcases how fast food chains can utilize interactive games to generate buzz and drive customer engagement.
CategoryAutos
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
The automotive industry can use social media gaming as a marketing strategy to showcase their latest products.
CategoryTech
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
Candy manufacturers can explore the integration of augmented reality and gaming into their product packaging to enhance consumer engagement.
CategoryAutos
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
Automakers can leverage interactive campaigns like 'Escape the Map' to engage a youth audience and build brand awareness in a more tech-savvy world.
