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Social Gamevertising

Brands use social media and gaming to lure customers

Implications - Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
1,015,268 Total Clicks
Date Range:
Apr 11 — Nov 11
Trending:
Average

Featured Examples

play_circle_filled Hands-On Building Apps
Hands-On Building Apps
LEGO Unveils Their First Augmented Reality Game Life of George
The long-running toy franchise LEGO has created its first augmented reality app for the iPhone called Life of George. Very few classic toy companies have experienced the level of success LEGO has in the… MORE
Cosmetic Facebook Gaming
Cosmetic Facebook Gaming
The MAC Quite Cute Pinball Game Promotes Their New Collection
The MAC Quite Cute Pinball game is a new addition to the popular makeup brand's Facebook page. The virtual pinball game was created to promote the new MAC Quite Cute Collection. The game has a retro style… MORE
play_circle_filled Monster Busting Phone Apps
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game
Enlist with the Vodafone Buffer Busters through the company’s augmented reality app, and the real streets of Germany will turn into a video game. The German telecom giant developed the app, using the considerable… MORE
Pizza-Making Games
Pizza-Making Games
Domino's Pizza Hero Turns You Into a Pie Master
Do you think you have what it takes to make a great pizza? Now you can test your skills with the Domino's Pizza Hero game, an iPad app that has you making pizza to earn points to become a master pizza… MORE
Virtual Sandwich Adventures
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
The world's largest fast food chain is promoting the return of one of its most beloved sandwiches, the McRib, with the McDonald's The Quest game, which invites its Facebook fans to search for a real golden… MORE
play_circle_filled 3D Social Driving Games
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… MORE
play_circle_filled Candy Packaging Games
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
Now, with the Cadbury 'Quaksmack' augmented reality game, not only can you indulge in chocolate, you can have fun (I mean, more fun than the simple pleasure of eating the chocolate) doing so. The Cadbury… MORE
play_circle_filled Virtual Rescue Campaigns
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
'Marie' is a fictional character in the Mercedes-Benz 'Escape the Map' challenge who needs helps from viewers to "escape" out of Google Maps' Street View. Sound strange? It is, but it's also an exciting… MORE

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