Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing environment.
Players of the Social Network Racer get the chance to virtually drive the FT-86 II Concept, earning points along the way to upgrade and modify their cars. What makes the experience different from other driving games is that the player drives through a course that is personalized with his or her Facebook photos (see video). Plus, the game takes away the typical cockpit view, in which players see their car's "dashboard" -- this makes the player believe that he is driving the FT-86, says Popsop. The players also get to race against other Facebook users for chances to win prizes, such as an exclusive painting of the FT-86 or a trip to Japan to attend the Toyota Gazoo Racing Festival at Fuji Speedway.
Why This Trend Is Growing
- Social Media Gaming
- Toyota utilizes social media gaming as a marketing strategy to promote their new FT-86 II Concept.
- Personalized Gaming Experience
- Toyota creates a gaming experience that is unique to each user through personalized courses using their Facebook photos.
- Virtual Car Customization
- Through Toyota's Social Network Racer game, players can virtually upgrade and modify their cars to earn points.
Industries Being Reshaped
- Automotive Industry
- The automotive industry can use social media gaming as a marketing strategy to showcase their latest products.
- Gaming Industry
- The gaming industry can customize games to enhance user experience and engagement with personalized courses and virtual modifications.
- Social Media Industry
- The social media industry can offer personalized experiences for users by integrating their personal content into different games and applications.
