Trend cluster
Category

Illumiwear

Glowing fashions let consumers shine from day to night.

Artfully Interactive ClothingTron-Inspired Illuminated CostumesIlluminated Dress DisplaysGlow-in-the-Dark DressesIlluminated Designer Heels

Trend

What is the Illumiwear trend?

Illumiwear: Fashionistas on the hunt for new styles typically have one goal in common: to stand apart from the crowd. The fashion industry is usually quick to meet this demand, and light-up apparel is one way designers are doing so. Glow-in-the-dark fashions kick up normal styles several notches, turning basic ensembles into illuminated sights to behold. For the true style-maven, glowing pieces also work double-duty to show off other parts of a masterfully put-together outfit.

Trend themes

Themes within the Illumiwear trend

Three behaviours holding the trend together
01

Glow-in-the-dark clothing

Fashion designers are creating light-up clothing that illuminates in the dark, offering a new level of attention-grabbing style for trendsetters.

02

Interactive fashion

Wearable technology is becoming more prominent in the fashion industry, with designers incorporating sensors and other interactive elements to create responsive clothing.

03

Futuristic footwear

Shoe designers are introducing glowing elements, such as LED lights, to create futuristic effects that add dramatic flair to the runway.

Industry implications

What the Illumiwear trend means for industry

Where the trend changes the playbook
For

Fashion

The fashion industry is driving the trend of light-up clothing and other innovative designs that incorporate technology.

For

Cosplay and Costume

Companies specializing in cosplay and costume design can tap into the growing market for geek culture by recreating signature looks from popular movies, comic books, and television series.

For

Party Supplies and Event Planning

Event planners and party supply companies can offer unique party themes and costumes for clients looking to incorporate illuminated fashion into private or corporate events.

Trend signals

Trend signals for Illumiwear

Trend score 5.6 out of 10, from popularity 88%, activity 73%, freshness 8%.

Popularity88%
Activity73%
Freshness8%
Audience
10%Men
90%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific

Evidence

Examples of the Illumiwear trend

7 featured examples from Jun 2 to Aug 14, 2011
Artfully Interactive Clothing
CategoryTech

Artfully Interactive Clothing

Ying Gao Creates Stunning Fashions that Respond to Their Environment

Creating innovative clothing designs that incorporate technologies to create experiential fashion pieces beyond traditional aesthetics.

Tron-Inspired Illuminated Costumes
CategoryTech

Tron-Inspired Illuminated Costumes

Artifice Clothing Channels the Sci-Fi Film's Signature Glow

The costume design industry can benefit from the growing interest in cosplay and unique costumes.

Illuminated Dress Displays
CategoryArt & Design

Illuminated Dress Displays

The Rodarte Pitti W Collection Showcases Gowns that Glow

Disruptive innovation in creating high-end, unique and artistic fashion designs.

Glow-in-the-Dark Dresses
CategoryTech

Glow-in-the-Dark Dresses

Stand Out with the Illuminated Snowball Mini Dress

Disruptive innovation opportunity for fashion designers to explore new materials, techniques, and technologies for incorporating glow-in-the-dark and light-up elements into their…

Illuminated Designer Heels
CategoryFashion

Illuminated Designer Heels

The Chanel LED Shoes Light Up the Runway for a Dramatic Effect

Fashion designers can explore the incorporation of LED technology into their designs to create visually stunning and groundbreaking pieces.

Shifting Illuminated Frocks
CategoryLifestyle

Shifting Illuminated Frocks

Walk Down the Aisle With Whimsy in the LED Wedding Gown

The fashion industry can explore disruptive innovation opportunities by incorporating LED technology and smart textiles into bridal wear, as exemplified by the LED wedding gown tr…

Elegant Glowing Fashion
CategoryTech

Elegant Glowing Fashion

The Sound Illuminating Dress will Make You Beautifully Bright

Fashion designers and retailers could cater to consumers looking for unique and innovative clothing options, incorporating elements like EL wire and sound-activated lighting.