Category
Lifestyle
Assisted Choices
Trend cluster
Category
Organized
Interaction
Special tools help consumers & brands coordinate social networking.
3.2
Trend score
Trend
What is the Organized Interaction trend?
Organized Interaction: Balancing interaction, feeds and updates on different social media can be difficult for busy consumers and brands that want to maximize their interactions. Thus, there has been a rise in social media organizational tools, which ensure that consumers always have the most relevant updates at their fingertips and brands can create timely replies to customers and more accurately monitor their online presences.
Trend themes
Themes within the Organized Interaction trend
Three behaviours holding the trend together01
Social Media Organizational Tools
As consumers and businesses alike take to social media to promote their brand, users are seeking tools to help manage the deluge of information, creating opportunities for new innovative products such as sub-categories, aggregated feeds, and focussed engagement apps.
02
Social Media Monitoring Tools
Companies are developing tools to provide valuable analytics on user engagement with social media platforms in order to empower businesses to make data-driven decisions about their customers and manage their online presence.
03
Personalized Social Media Experience
Customizable, personalized social media feeds for users are a high growth market, as individuals look to tune out noise and better focus on content that matters to them.
Industry implications
What the Organized Interaction trend means for industry
Where the trend changes the playbookFor
Social Media Management
The rise of social media management companies and tools is a direct result of the expansion of social media users and platforms, but also from the realization that companies need to organize and maintain a successful online presence to stay relevant.
For
Analytics
The development of social media analytics tools has grown exponentially in recent years and will continue to be a vital part of understanding customer engagement and managing a successful online business.
For
Personalized Products
The customized trending tools and products that are available in the market for social media users suggest that personalization is becoming increasingly important in many areas beyond just social media. From fashion to food, many industries are realizing the value of catering to the unique tastes of their customers.
Trend signals
Trend signals for Organized Interaction
Trend score 3.2 out of 10, from popularity 56%, activity 33%, freshness 8%.
Popularity56%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Organized Interaction trend
7 featured examples from Feb 27 to Nov 29, 2011CategorySocial Media
Tweet-Analyzing Tools
Twitter Web Analytics Accurately Manages Tweets
Digital marketing companies can benefit from incorporating Twitter analytics tool into their client's websites.
CategoryBusiness
Social Media Interaction Organizers
MarketMeSuite Helps Brands Engage & Manage Online Customers
MarketMeSuite caters to businesses who need help managing their online interactions and social media presence, therefore presenting a marketing and advertising opportunity.
CategoryMarketing
Aggregated Social Media Tools
Twylah Brand Pages Organize and Highlight the Value in Your Tweets
The social media management industry can benefit from tools that enhance content sharing and organization.
CategoryTech
Social Media Alarm Clocks
The Alarm App Tweets and Facebooks Your Morning Wake-Up
Companies specializing in consumer electronics can grasp this opportunity by developing and marketing new alarm clock products.
CategorySocial Media
Personally Catered Tweets
Subjot is a Focused Social Media Tool that Gets Rid of Unwanted Topics
Social media platforms can benefit from developing features that allow users to personalize their feeds based on their interests, to increase engagement and usage.
CategoryTech
Quick-Click Internet Organizers
Gimme Bar Saves Everything You Love from the Web in One Place
The Gimme Bar app offers a more efficient and user-friendly way to save and organize online content, disrupting the digital bookmarking industry.
CategoryTech
Social Shopping Streams
The Tweetalicious App Aggregates All Your Favorite Deals into One Timeline
Retailers can develop partnerships with social media apps aggregating their deals, reaching a wider and more engaged audience.
