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Running Revolution

Innovations for marathoners reach new levels

Implications - Running is quickly becoming a preferred physical activity for many consumers who find themselves under time constraints or who desire time to “think” as they work out. Further, with increasing interest in fitness and more charitable causes involving running or walking marathons, the average consumer is spending more time hitting the pavement than ever before. To meet the needs of the new-age marathoner, sports and tech companies are creating innovative running products, from hi-tech running shoes to special phone apps for avid joggers.
Trend Themes
1. Innovative Running Products - Sports and tech companies are creating innovative running products to meet the needs of the new-age marathoner.
2. Night-time Running Gear - Companies are creating reflective and luminous night-time running gear to enhance visibility for runners and provide a safer running experience.
3. Social Business - Ethical businesses like Kourage Athletics in Kenya are leading the race to reduce poverty through job creation with fashion-forward design and production-centric quick-dry fabrics.
Industry Implications
1. Sports Apparel - The sports apparel industry can look at developing new running products and tech to improve the safety, performance, and convenience of the modern-day marathoner.
2. Fitness Technology - The fitness technology industry can further develop apps like Rhythm Runner to enhance the running experience and improve overall fitness management.
3. Social Enterprise - Businesses can look into social enterprise models to create positive change in communities and promote sustainable livelihoods while creating functional and stylish products for a global market.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
893,673 Total Clicks
Date Range:
Dec 10 — Nov 11
Trending:
Warm

Featured Examples

Kenyan Running Apparel
Kenyan Running Apparel
Kourage Athletics Supports Livelihoods Through Job Creation
When it comes to marathon running, Kenyans rule. And yet, for years Kenya lacked its own running clothes brand -- but ethical business Kourage Athletics is officially leading the race. Kourage is a legal… MORE
Wicked Webbed Runners
Wicked Webbed Runners
Nike Lunarspider LT+ 2 Combines Slick Designs with High Performance
With the addition of the Nike Lunarspider LT+ 2 to Nike's already impressive array of runners, it's clear the company can do no wrong with jogging footwear. The Nike Lunarspider LT+ 2 is actually a part… MORE
Midnight Jogging Gear
Midnight Jogging Gear
Nike Running Holiday 'Dark' Collection Enhances Visibility for Runners
After Nike showed off the 'Rain' series, the brand has even more gear that makes running at night a lot safer with the Nike Running Holiday 'Dark' Collection. The obvious problem with running at night… MORE
Revolutionary Running Apps
Revolutionary Running Apps
The Rhythm Runner App is an Awesome Way to Stay Fit
The Rhythm Runner app is a supremely clever next-generation app that matches your music to your running pace. By using any smartphone's accelerometer, it can measure your pace and automatically match music… MORE
Hi-Tech Jogging Gear
Hi-Tech Jogging Gear
Nike LIVESTRONG 2011 Collection Offers High Performance for Runners
Nike's been pumping out a ton of lookbooks lately for their Holiday Collection, and the latest one to come from the brand is the Nike LIVESTRONG 2011 Collection. LIVESTRONG is a program started by cyclist… MORE
Luminous Track Jackets
Luminous Track Jackets
Run and Glow with the Nike Vapor Flash
The problem with running during nighttime is that you’re not exactly visible to cars, so for safety purposes, the Nike Vapor Flash would be a better option than a regular track jacket. The Nike Vapor… MORE
Jogger Cleansing Stations
Jogger Cleansing Stations
The My Lane Mobile Shower Lets You Rinse After a Lunchtime Run
Many more members of the inner city workforce would be motivated to exercise throughout the day if the activity could be made more convenient. The My Lane mobile shower presents a solution to the problem… MORE

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