Category
Lifestyle
Aging Nutrition
4.3
Trend score
Trend
What is the Running Revolution trend?
Running Revolution: Running is quickly becoming a preferred physical activity for many consumers who find themselves under time constraints or who desire time to “think” as they work out. Further, with increasing interest in fitness and more charitable causes involving running or walking marathons, the average consumer is spending more time hitting the pavement than ever before. To meet the needs of the new-age marathoner, sports and tech companies are creating innovative running products, from hi-tech running shoes to special phone apps for avid joggers.
Trend themes
Themes within the Running Revolution trend
Three behaviours holding the trend together01
Innovative Running Products
Sports and tech companies are creating innovative running products to meet the needs of the new-age marathoner.
02
Night-time Running Gear
Companies are creating reflective and luminous night-time running gear to enhance visibility for runners and provide a safer running experience.
03
Social Business
Ethical businesses like Kourage Athletics in Kenya are leading the race to reduce poverty through job creation with fashion-forward design and production-centric quick-dry fabrics.
Industry implications
What the Running Revolution trend means for industry
Where the trend changes the playbookFor
Sports Apparel
The sports apparel industry can look at developing new running products and tech to improve the safety, performance, and convenience of the modern-day marathoner.
For
Fitness Technology
The fitness technology industry can further develop apps like Rhythm Runner to enhance the running experience and improve overall fitness management.
For
Social Enterprise
Businesses can look into social enterprise models to create positive change in communities and promote sustainable livelihoods while creating functional and stylish products for a global market.
Trend signals
Trend signals for Running Revolution
Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%.
Popularity61%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Running Revolution trend
7 featured examples from Dec 20, 2010 to Oct 19, 2011CategorySocial Good
Kenyan Running Apparel
Kourage Athletics Supports Livelihoods Through Job Creation
Opportunity to create Kenyan-owned and -operated factories for producing running apparel.
CategoryFashion
Wicked Webbed Runners
Nike Lunarspider LT+ 2 Combines Slick Designs with High Performance
The Nike Lunarspider LT+ 2 caters to the sporting goods industry, showcasing opportunities for companies to develop lightweight and comfortable athletic footwear.
CategoryLifestyle
Midnight Jogging Gear
Nike Running Holiday 'Dark' Collection Enhances Visibility for Runners
Companies in the athletic apparel industry can capitalize on the demand for enhanced visibility gear, creating innovative and fashionable products.
CategoryTech
Revolutionary Running Apps
The Rhythm Runner App is an Awesome Way to Stay Fit
Music streaming services can develop collaborations with fitness app developers to synchronize exercise and music experiences.
CategoryLifestyle
Hi-Tech Jogging Gear
Nike LIVESTRONG 2011 Collection Offers High Performance for Runners
Disruptive innovation opportunity: Integrate smart technologies into sportswear to enhance performance monitoring and customization.
CategoryLifestyle
Luminous Track Jackets
Run and Glow with the Nike Vapor Flash
The sports apparel industry has the potential to integrate innovative safety features into their products, creating a competitive edge and adding value for consumers.
CategoryUnique
Jogger Cleansing Stations
The My Lane Mobile Shower Lets You Rinse After a Lunchtime Run
Fitness centers could incorporate mobile shower facilities, allowing people to exercise during work hours and have a place to clean up before returning to the office.
