Just in time for the new season and back to school is the anticipated release of the Air Jordan Retro V.1 sneaker for men. Modeled after the Air Jordan 1 basketball shoe, the Air Jordan Retro V.1 shoe is a stylish and casual alternative footwear option. The design of the shoe features a black suede exterior with a white sole, neon yellow thin laces and an elephant patterned Nike Swoosh.
The unique design of the Air Jordan Retro V.1 shoe also features a white 'Jumpman' on the tongue and the Air Jordan logo on the heel.
Implications - Today's consumers will likely invest in products that are an extension or spin-off edition of an item of a brand they already prefer. Businesses will benefit by offering a wide range of products with comparable desirable qualities.