Category
Fashion
Smile Cosmetics
Trend cluster
Category
Youthspiration
Social organizations target youth to build a future of do-gooders.
4.8
Trend score
Trend
What is the Youthspiration trend?
Youthspiration: Motivating and inspiring the youth to take on social issues is becoming the basis for many social campaigns as more young people today recognize their role in changing the world. Thus, with the increasing number of youth showing interest in taking part in social initiatives, many social organizations are recognizing the impact and future potential of empowering the youth to lead their causes and are thus creating messages specifically targeted to this market.
Trend themes
Themes within the Youthspiration trend
Three behaviours holding the trend together01
Youth empowerment
Social organizations are recognizing the impact and future potential of empowering the youth to lead social causes and are thus creating messages specifically targeted to this market.
02
Crowdfunding for social initiatives
Crowdfunding platforms tailored for social innovators are important in addressing the issue of lack of funding and resources needed for social enterprise to grow and become sustainable.
03
Cause-based social networks
Platforms like Koodooz provide a free learning and inspiration platform for students to use both in school and out to creatively address humanitarian challenges.
Industry implications
What the Youthspiration trend means for industry
Where the trend changes the playbookFor
Social organizations
Social organizations recognize the impact and potential of empowering the youth to lead social causes and are creating messages specifically targeted to this market.
For
Crowdfunding
Crowdfunding platforms tailored for social innovators are important in addressing the issue of lack of funding and resources needed for social enterprise to grow and become sustainable.
For
Youth-targeted marketing
Businesses can tap into the potential of youth-driven innovation by targeting them with messages and campaigns that promotes community building, environmental causes, and social entrepreneurship.
Trend signals
Trend signals for Youthspiration
Trend score 4.8 out of 10, from popularity 78%, activity 59%, freshness 8%.
Popularity78%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Youthspiration trend
8 featured examples from Jun 13 to Oct 25, 2011CategoryPop Culture
The American Express Canada ‘Room For Thought' Winners (Sponsored)
Developing new technologies to create interactive music installations that engage the public in unique ways.
CategorySocial Good
Hip-Hop Social Enterprises
The Global Block Foundation Promotes Personal Sustainability
The clothing line of the Global Block Foundation presents an opportunity for the fashion industry to incorporate ethical and sustainable production practices while promoting socia…
CategoryArt & Design
Motivational Street Art
Portugese Street Artist VHILS Provides Encouragement and Excitement
Artists and galleries can embrace and support street art as a powerful form of self-expression and cultural commentary.
CategorySocial Good
Crowdfunded Social Innovator Sites
‘StartSomeGood’ Grows Purpose-Driven Initiatives
Application of innovative business models to address social and environmental challenges.
CategorySocial Good
Cause-Based Social Networks
KooDooZ Acts as a Soapbox for Youth Entrepreneurs
KooDooZ platform exemplifies the potential for innovative learning programs and platforms that promote youth entrepreneurship and philanthropy.
CategoryMarketing
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
Fashion brands can leverage their influence to inspire youth and promote positive change through their campaigns.
CategoryMarketing
Shocking Bathroom Activism
The MTV 'Give a Sh*t' Project Raises Awareness on the Throne
Disruptive innovation opportunity: Explore new strategies for nonprofit organizations to effectively engage youth in activism and leverage social media platforms for greater aware…
CategorySocial Good
Change-Making Communities
Ashoka's Youth Venture Empowers Young People to Promote Positivity
The education industry can benefit from incorporating youth empowerment programs that encourage social entrepreneurship and practical skills for creating change.
