Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Shocking Bathroom Activism

The MTV 'Give a Sh*t' Project Raises Awareness on the Throne

— August 10, 2011 — Marketing
MTV, Nikki Reed and the Dalai Lama have teamed up to create the 'Give a Sh*t' project, aimed at raising awareness for a variety of world issues. The idea behind the project is that if people take a few moments out of their day to show that they care about something, the problem will be more quickly addressed and hopefully eliminated.

Twilight star Nikki Reed takes to the cause in the two minute PSA to promote the project, asking people worldwide to use Twitter or Facebook while they are alone in the bathroom, literally 'giving a sh*t,' to publicly address an issue. The shocking advert is extremely effective, both funny and honest. The 'Give a Sh*t' website includes a Sh*t-O-Meter that allows users to see who, around the world, is tweeting about causes important to them. The project is an incredibly inventive way of reaching out to youth, and getting an important message across to people worldwide.
Trend Themes
1. Activism Awareness - Disruptive innovation opportunity: Develop platforms or campaigns that engage youth in activism by utilizing social media in unique and creative ways.
2. Social Media Engagement - Disruptive innovation opportunity: Create innovative tools or platforms that measure and visualize social media engagement for various causes, allowing individuals to see the impact of their activism.
3. Creative Messaging - Disruptive innovation opportunity: Design unconventional and impactful advertisements that tackle important social issues, using humor and honesty to grab attention and inspire action.
Industry Implications
1. Nonprofit Organizations - Disruptive innovation opportunity: Explore new strategies for nonprofit organizations to effectively engage youth in activism and leverage social media platforms for greater awareness and support.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop innovative advertising and marketing campaigns that utilize unconventional messaging approaches to raise awareness and promote social causes.
3. Social Media and Technology - Disruptive innovation opportunity: Build tools, apps, or platforms that harness the power of social media to foster social activism and connect individuals worldwide for collective impact.
2
Score
Popularity
Activity
Freshness