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44 Astonishing Animal Abuse Ads

From Reincarnated Fur Coats to Duct Taped Animal Ads

— May 13, 2013 — Eco
Fighting for animal rights would be a prohibitively expensive proposition if not for animal abuse ads. Drawing on the pity and guilt of millions of people, marketing initiatives drive much needed funds to animal rights activist organizations. Whether the ads are subtle or shocking, they all aim to pluck on your heartstrings and empty your wallet.

Many of these donation campaigns aim to emphasize the human aspects of animals to help get their message across. On one side, animals themselves can be humanized like with tearful animal ads and role reversal campaigns. On the other side, humans can be subjected to the same treatment as animals. Both strategies make a strong emotional connection between the charity and donor.
5.7
Score
Popularity
Activity
Freshness
43
Underwater Animal Rights Ads
Underwater Animal Rights Ads
The Joaquin Phoenix PETA Ad Relates Drowning to Killing Fish
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42
Dreary Dwindling Species Ads
Dreary Dwindling Species Ads
The 'A Homeless Polar Bear in London' Breaks Hearts
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41
Supermodel Pet Advocates
Supermodel Pet Advocates
The Elisabetta Canalis PETA 'Trapped in a Summer Scorcher' Ad is Great
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40
Tree-Barred Animal Sanctuary Ads
Tree-Barred Animal Sanctuary Ads
The Wildlife Park Goldau Campaign Promotes the 'Zoo Without Bars'
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39
Bloodshot Forest Ads
Bloodshot Forest Ads
The United Nations 2011 Campaign Shows the Devastating Effects of Drugs
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38
Criminal Dog Ads
Criminal Dog Ads
'AmiciCani' Shows Canines Don't Judge
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37
Activist Super Bowl Billboards
Activist Super Bowl Billboards
PETA Chicken Wings Ad Discourages Wing-Eating During Games
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36
Hilarious Activism Ads
Hilarious Activism Ads
WWF Earth Hour 2011 Commercial is Clever and Memorable
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35
Realistic Faux Animal Ads
Realistic Faux Animal Ads
The IM Leather Paper Campaign Promotes a Textured Stationary Product
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34
Gory Animal Rights Ads
Gory Animal Rights Ads
The Anti-Fur iAd from Austria is Bloody Fantastic
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33
Bronzed Animal Activism
Bronzed Animal Activism
The Surfrider Foundation 'Ocean Armor' Campaign Shows a Lack of Protection
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32
Wildlife Protective Containers
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
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31
Faux Fashion Line Ads
Faux Fashion Line Ads
The WWF Wonder World Fur Campaign Shows 'Beauty is a Weapon'
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30
Panda-Printed Animal Ads
Panda-Printed Animal Ads
The WWF 2012 Campaign Encourages People to Join Their Team
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29
Caged Human Ads
Caged Human Ads
The Animal Rights Campaign Fights for the Social Betterment of Animals
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28
Tearful Animal Ads
Tearful Animal Ads
The Sea Shepherd Conservation Society Campaign is Heart-Wrenching
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27
Controversial Animal Research Ads
Controversial Animal Research Ads
RAT-HER Billboard Asks Who You Would Rather See Live
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26
Reincarnated Fur Coats
Reincarnated Fur Coats
These Neozoon Art Installations Breathe Life into Slaughtered Animals
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25
Mongrel-Morphing Campaigns
Mongrel-Morphing Campaigns
ENPA's 'Petize Yourself' Encourages Walking in Puppies' Paws
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24
Duct Taped Animal Ads
Duct Taped Animal Ads
The ATMA Air Conditioners Campaign Depicts Cold Meeting Silence
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23
Intertwined Wildlife Ads
Intertwined Wildlife Ads
'We Are All Connected' is a Beautiful Campaign for WWF
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22
Pet-Protecting Men
Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect
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21
Morbid Mammal Reminders
Morbid Mammal Reminders
The Cero Caza De Ballenas 'Whale' Ads Promote Animal Activism
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20
Costumed African Animals
Costumed African Animals
The Save the Rhino Campaign Describes an Irreplaceable Creature
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19
Role Reversal Campaigns
Role Reversal Campaigns
The Bund Gegen Missbrauch Ad is a Harsh Look into Brutality
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18
Disheveled Currency Campaigns
Disheveled Currency Campaigns
National Forum for Animal Protection and Defense Asks For Funding
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17
Faux Fur Canine Ads
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
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16
Circus Abuse Campaigns
Circus Abuse Campaigns
PETA's Saddest Show on Earth Ads Show the Dark Side of Entertainment
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15
Plastic Marine Life
Plastic Marine Life
The BBDO Guerrero WWF Campaign is Eco-Conscious
<
14
Sustainable Soda Campaigns
Sustainable Soda Campaigns
The Fukien Tea Plant Billboard was Created by Coca-Cola and WWF
<
13
Human Torture Activism Campaigns
Human Torture Activism Campaigns
LUSH Cosmetics Use Humans to Fight Animal Testing
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12
Violently Harpooned Ads
Violently Harpooned Ads
The Sea Shepherd Campaign Shows the Harm of Predatory Fishing
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11
Zoo Animal Kicks
Zoo Animal Kicks
These Adidas Stan Smith Zebra Sneakers are Definitely Eye-Catching
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10
Animal-Killing Clock Ads
Animal-Killing Clock Ads
The Bund Campaign Shows How Fast Species are Dying
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9
Shocking PETA Ads
Shocking PETA Ads
Kentucky Fried Cruelty
<
8
Origami Animal Ads
Origami Animal Ads
The Rexiine House Campaign Asks People to Wear Artificial Fur
<
7
Panda Death Shockvertising
Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
<
6
Thought-Provoking Fish Campaigns
Thought-Provoking Fish Campaigns
WWF Bluefin Tuna Ads Want You to Give Tuna a Break
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5
Animal Implication Ads
Animal Implication Ads
The Y&R WWF Campaign Creates Critters out of Inanimate Objects
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4
Clock-Clutching Creature Campaigns
Clock-Clutching Creature Campaigns
These Bund Ads Point to Endangerment Awareness
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3
Suicidal Animal Ads
Suicidal Animal Ads
The China Environmental Protection Foundation Campaign Urges Human Help
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2
Carefree Clothing Campaigns
Carefree Clothing Campaigns
Fun-Loving Photos of Ashley Smith for TopShop
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1
Disintegrating Animal Advertising
Disintegrating Animal Advertising
This WWF Desertification Campaign Pictures Creatures Crumbling
<