The 'Show Your Soft Side' campaign is encouraging men to come out in support of animal rights. The campaign focuses on cats and dogs and the mistreatment some of them endure by unfit owners. With the campaign slogan '"Only a Punk Would Hurt a Cat or Dog" and adorable pooches and cats, the ad is pretty straightforward. The organization uses the men's impressive careers in media, sports or law enforcement to show that real men care for animals.
The adorable Show Your Soft Side campaign shows these athletes in situations that you may never otherwise see them in. Highlighting these guys with their furry loved ones is a great idea, and a novel approach for an animal rights campaign.