"The clock is ticking," is a popular saying to suggest an urgency with regards to a specific situation, and this statement is executed visually rather than literally in these Bund ads.
The environmental awareness campaign urges the public to recognize that "Every 60 seconds a species dies out." Too many animal extinctions have occurred in the past couple of centuries, with human society often to blame, so in communicating this sort of message, the 'Bund Friends of the Earth' organization hopes to prevent such irreversible tragedies by prolonging the existence of struggling creatures.
Advertising agency Scholz & Friends of Berlin have represented this important message by means of placing a bear, a seal and a pair of gorillas on the ticking minute hand of a clock. These Bund ads indeed suggest that innocent lives are in the hands of a man-made object, and as such, we must take responsibility.
Key Themes Behind This Trend
- Endangerment Awareness Campaigns
- There is an opportunity for advertising agencies to create more campaigns to raise awareness and prevent animal extinction.
- Visual Messaging
- Incorporating visual messaging in campaigns can have a greater impact on the public and create a sense of urgency.
- Responsibility for Environmental Impact
- There is an opportunity for individuals and companies to take responsibility for the impact they have on the environment and work towards sustainability.
Where This Applies
- Advertising
- The advertising industry has an opportunity to create meaningful campaigns that drive action and awareness.
- Environmental Conservation
- The environmental conservation industry can work on solutions to prevent animal extinction and protect endangered species.
- Sustainability Consulting
- The sustainability consulting industry can advise companies on how to operate in a more eco-friendly manner and reduce their environmental footprint.
