Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The BBDO Guerrero WWF Campaign is Eco-Conscious

 - Sep 20, 2011
References: bbdoguerrero & creativecriminals
The Philippines--based advertising company BBDO Guerrero recently unveiled its campaign for WWF. The eco-conscious organization enlisted the help of BBDO to raise awareness for the long-suffering marine life in the Philippine Sea. The WWF estimates that 70% of plastics in the Philippines wind up in this body of water, and to illustrate this statistic, BBDO visuals replaced the usual coral wildlife with plastic bottles and forks to drive the point home.

Many may doubt the effectiveness of this add. There is very little text save the WWF logo, appearing in the top corner. While the imagery is a little serene for shockvertising, these images will certainly make you do a double take. The BBDO Guerrero may be a touch too quiet for its cause, but the visuals it produced are intriguing and eerily gorgeous.