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Activist Super Bowl Billboards

PETA Chicken Wings Ad Discourages Wing-Eating During Games

— January 29, 2012 — Lifestyle
To discourage the consumption of chicken wings during Super Bowl Sunday, this PETA chicken wings ad is being posted by the animal rights group around the hometowns of NFL football players, including Indianapolis (where this year's game is being held), New York City and Boston.

While eating chicken wings during a football game is a must-do for most Americans, PETA claims that just during the Super Bowl, about 600 million chickens are killed for their wings. Displaying the image of two small chicks, the PETA chicken wings ad says, "Let them keep their damn wings for one day, ok?" The ad also encourages consumer to visit PETA's site for vegan Super Bowl snack alternatives, including meatless 'Kickoff Chick'n' and 'MVP Meatballs.'
Trend Themes
1. Anti-meat Movement - Opportunity for plant-based alternatives and vegan snack options to disrupt traditional meat consumption during major sporting events.
2. Activist Advertising - Potential for activist groups to utilize targeted billboards to raise awareness and discourage certain behaviors among specific demographics.
3. Sustainable Super Bowl - Demand for sustainable alternatives and eco-friendly practices during major events like the Super Bowl presents opportunities for innovative solutions in event planning and catering.
Industry Implications
1. Plant-based Foods - The rise of the anti-meat movement calls for plant-based food companies to develop appealing snack alternatives that cater to sports fans and event attendees.
2. Outdoor Advertising - Activist groups can collaborate with outdoor advertising companies to strategically display billboards targeting specific locations or events to promote their messages.
3. Event Planning - The growing demand for sustainable Super Bowl experiences opens up opportunities for event planning companies to develop eco-friendly strategies and services.
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