Old Chicago Pizza + Taproom wants to help consumers celebrate the start of football season with not just some tasty new chicken wings flavors, but an entire wing-inspired menu.
With football season officially underway, it's only natural that Old Chicago would unveil two savory new chicken wing flavor for the occasion. The first is the new Ranch Dust Wings, which feature a tangy, ranch dressing-inspired rub. Next up is the new Lemon Pepper Hot Honey Wings, which combines the bright zesty of lemon with the heat of hot honey.
However, Old Chicago isn't stopping at just some new wings. The brand has actually unveiled an entire wing-inspired menu, which includes the new Buffalo Chicken Pizza, the Twisted Tenders & Fries, and some Buffalo Chicken Rolls. As Windi Cooper, Old Chicago's Senior Director of Marketing, explains, "Our new wing flavors and wing-inspired pizza match the thrill of football season and are sure to make every game day truly memorable.”
Image Credit: Old Chicago Pizza + Taproom
What's Driving This Trend
- Flavor Fusion Wings
- Fusing traditional wing flavors with unconventional spices, such as hot honey and lemon zest, creates a unique taste experience for consumers.
- Wing-inspired Menus
- Expanding the classic chicken wing concept into full menu offerings, including pizzas and rolls, caters to diverse palates and meal preferences.
- Seasonal Sports-themed Menus
- Tying menu innovations closely to popular sports seasons enhances customer engagement and drives theme-based dining experiences.
Who This Affects Most
- Restaurant and Dining
- Introducing creative food offerings that celebrate seasonal events can boost customer loyalty and attract new patrons.
- Food and Beverage
- Developing novel flavor combinations and diverse menu items sparks consumer interest and can set food brands apart in a crowded market.
- Marketing and Promotions
- Leveraging special occasions like the football season provides opportunities to create targeted marketing campaigns that resonate with specific audience segments.
