The images in the Bund campaign might be very disturbing, but they get the urgent message across that animals are in danger every hour of the day. The Bund campaign's tag line states this problem in one simple sentence: "Every 60 seconds a species dies out." It illustrates this stat quite graphically by showing the hands of a clock crushing three animals in particular danger of extinction: the gorilla, grey seal and brown bear.
Executed by Berlin-based ad agency Scholz & Friends, the Bund campaign may seem dark and even destructive, but it relies on its shocking content to spur on people to make the necessary donations that will help save countless species. Although disturbing, all efforts are for a good cause.