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Sketched Selling

Marketers use illustrations to create simple charm

Implications - A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 53 Examples:
1,300,169 Total Clicks
Date Range:
Jun 11 — Nov 11
Trending:
Warm

Featured Examples

Sketched Sweets Shops
Sketched Sweets Shops
The Candy Room by Red Design Group is Graphically Playful
The interior of a candy store should be fun and playful, and this design for The Candy Room is just that. Created by RED Design Group, it features charming sketches around the store to give the establishment… MORE
Fauvist Beverage Branding
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
A high quality wine is a sort of work of art in itself, so appropriately, Francis Coppola Reserve packaging provides the liquor with a splendid sticker to complement its superior taste. The collection… MORE
Hand-Drawn Wine Branding
Hand-Drawn Wine Branding
Promenade Wine Packaging Illustrates the Parisian Experience
A full-bodied vino can transport you to another place and time, and Promenade Wine packaging attempts to do the very same thing. Before you have even opened the boxed alcoholic beverage, the image of a… MORE
Illustrated Style Branding
Illustrated Style Branding
Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers
There is a soft elegance behind Percy and Reed Dry Shampoo packaging that would appeal to those who love style. Featuring illustrations by Caroline Phillips of Smith and Milton, this concept is reminiscent… MORE
Sketches-Only Virtual Boutiques
Sketches-Only Virtual Boutiques
Levi's Vintage Clothing Site Pays Tribute to the Brand's Heritage
The Levi's Vintage Clothing site is a website dedicated solely to vintage fashion. Levi's, the brand that invented blue jeans, is using the site as an homage to its heritage; the site displays only clothing… MORE
Illustrated Fish Branding
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
It's peculiar considering Jonah and the Whale Vodka packaging for a number of reasons. For one, the biblical story referenced by the name of the beverage brand and the sketches on the bottle tells of… MORE
Pencil Designed Bags
Pencil Designed Bags
Relive the Days of Etch A Sketch with the Patent Leather Carry Case
This Patent Leather Carry Case will remind you of the days when your favorite thing in the world was Etch A Sketch. The bag's design looks like it's been personally drawn on with a pencil. Good thing… MORE

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