Sketched Selling

Implications - A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.