Marketers use illustrations to create simple charm
Implications - A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.
1. Sketched Illustrations in Branding - Using simple sketched graphics in marketing provides brands with a more cost-efficient and charming alternative that effectively appeals to consumer sentiment.
2. Design Drawing as Aesthetic - Drawing designs or products with a hand-rendered quality complete with delicate pencil lines, textures and shading attract style-conscious consumers and speak to aspiring designers.
3. Sketches-only Virtual Boutiques - Using only simple sketches instead of photos enhances a vintage or classic atmosphere for clothing websites and appeals to consumers looking for products with a more simple aesthetic.
1. Alcohol Branding - Alcohol brands can effectively use sketched illustrations in their designs to create a unique, playful and cost-efficient branding strategy.
2. Fashion and Beauty - The utilization of sketched designs in clothing, makeup, and accessory packaging appeals to style-conscious consumers and aspiring designers who appreciate a hand-rendered quality.
3. Retail Design - In-store sketches can create a graphic and whimsical look and offer a childlike touch that can attract customers and enhance the store's product offerings.