Marketers use illustrations to create simple charm
Implications - A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.
7 Featured, 53 Examples:
1,300,169 Total Clicks
Date Range:
Jun 11 — Nov 11
Trending:
Warm
Consumer Insight Topics:
