Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sketched
Selling
Marketers use illustrations to create simple charm.
4.7
Trend score
Trend
What is the Sketched Selling trend?
Sketched Selling: A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.
Trend themes
Themes within the Sketched Selling trend
Three behaviours holding the trend together01
Sketched Illustrations in Branding
Using simple sketched graphics in marketing provides brands with a more cost-efficient and charming alternative that effectively appeals to consumer sentiment.
02
Design Drawing as Aesthetic
Drawing designs or products with a hand-rendered quality complete with delicate pencil lines, textures and shading attract style-conscious consumers and speak to aspiring designers.
03
Sketches-Only Virtual Boutiques
Using only simple sketches instead of photos enhances a vintage or classic atmosphere for clothing websites and appeals to consumers looking for products with a more simple aesthetic.
Industry implications
What the Sketched Selling trend means for industry
Where the trend changes the playbookFor
Alcohol Branding
Alcohol brands can effectively use sketched illustrations in their designs to create a unique, playful and cost-efficient branding strategy.
For
Fashion and Beauty
The utilization of sketched designs in clothing, makeup, and accessory packaging appeals to style-conscious consumers and aspiring designers who appreciate a hand-rendered quality.
For
Retail Design
In-store sketches can create a graphic and whimsical look and offer a childlike touch that can attract customers and enhance the store's product offerings.
Trend signals
Trend signals for Sketched Selling
Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%.
Popularity65%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Sketched Selling trend
7 featured examples from Jun 8 to Oct 24, 2011CategoryArt & Design
Sketched Sweets Shops
The Candy Room by Red Design Group is Graphically Playful
Opportunity for interior design firms to offer unique graphic design services for retail spaces.
CategoryArt & Design
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
Opportunity for using personalized and art-inspired packaging to create brand identity and appeal for wine and beverage products.
CategoryWorld
Hand-Drawn Wine Branding
Promenade Wine Packaging Illustrates the Parisian Experience
Incorporating unique packaging designs that create an immersive drinking experience can set brands apart in a highly competitive market.
CategoryFashion
Illustrated Style Branding
Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers
Cosmetic brands can explore innovative packaging design to stand out in a saturated market.
CategoryPop Culture
Sketches-Only Virtual Boutiques
Levi's Vintage Clothing Site Pays Tribute to the Brand's Heritage
Opportunities for e-commerce players to leverage a nostalgic brand by using sketches or vintage-inspired lines to engage with consumers.
CategorySocial Good
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
Opportunity for alcoholic beverage companies to create innovative packaging designs that stand out in the market and appeal to a wider range of consumers.
CategoryArt & Design
Pencil Designed Bags
Relive the Days of Etch A Sketch with the Patent Leather Carry Case
Fashion accessory brands can capitalize on the trend of simple aesthetic designs by offering bags and other accessories with clean and minimalist styles.
