Cosmetics piggy back off of pop culture phenoms
Implications - Harry Potter, Twilight, Justin Bieber, Lady Gaga, Hello Kitty—what do these pop culture phenomenons all have in common? They have inspired beauty products over the last year. While pop culture icons and franchises have primarily inspired products from the food and toy industries, more and more, they are making their way onto the beauty scene with both brands and beauty consumers putting their own spin on beloved pop sensations.
Trend Themes
1. Pop Culture Piggybacking - With a growing trend in piggybacking on popular culture, more brands and beauty consumers are putting their own spin on beloved pop sensations.
2. Limited Edition Collections - Limited edition cosmetic collections that reference popular culture stories have the potential to create a sense of urgency and exclusivity, driving sales and creating buzz.
3. Fusion Beauty - By combining unexpected elements, such as pop culture and beauty products, companies have the opportunity to create unique, never-seen-before offerings and stand out in a crowded marketplace.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can use popular cultural references to create limited edition cosmetics that appeal to a wider audience and drive sales.
2. Entertainment - Entertainment brands can collaborate with beauty brands to create co-branded products that capture the essence of their franchise and appeal to loyal fans.
3. Fashion - Fashion brands can create collections and runway looks that incorporate popular cultural references to create buzz and engage consumers.
