Category
Tech
Automated Upkeep
5.2
Trend score
Trend
What is the Pop Beauty trend?
Pop Beauty: Harry Potter, Twilight, Justin Bieber, Lady Gaga, Hello Kitty—what do these pop culture phenomenons all have in common? They have inspired beauty products over the last year. While pop culture icons and franchises have primarily inspired products from the food and toy industries, more and more, they are making their way onto the beauty scene with both brands and beauty consumers putting their own spin on beloved pop sensations.
Trend themes
Themes within the Pop Beauty trend
Three behaviours holding the trend together01
Pop Culture Piggybacking
With a growing trend in piggybacking on popular culture, more brands and beauty consumers are putting their own spin on beloved pop sensations.
02
Limited Edition Collections
Limited edition cosmetic collections that reference popular culture stories have the potential to create a sense of urgency and exclusivity, driving sales and creating buzz.
03
Fusion Beauty
By combining unexpected elements, such as pop culture and beauty products, companies have the opportunity to create unique, never-seen-before offerings and stand out in a crowded marketplace.
Industry implications
What the Pop Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Beauty and personal care brands can use popular cultural references to create limited edition cosmetics that appeal to a wider audience and drive sales.
For
Entertainment
Entertainment brands can collaborate with beauty brands to create co-branded products that capture the essence of their franchise and appeal to loyal fans.
For
Fashion
Fashion brands can create collections and runway looks that incorporate popular cultural references to create buzz and engage consumers.
Trend signals
Trend signals for Pop Beauty
Trend score 5.2 out of 10, from popularity 83%, activity 64%, freshness 8%.
Popularity83%
Activity64%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pop Beauty trend
9 featured examples from Oct 12, 2010 to Aug 11, 2011CategoryFashion
Fiery Fairy Tale Photography
Sebastien Vincent 'Alice in Wonderland' Captures Make-Believe Beauty
Fashion brands and cosmetic companies can leverage popular story references to create unique product lines or marketing campaigns that resonate with consumers.
CategoryFashion
Cult Cartoon Cosmetics
The Pikachu Animal-ipstick Looks Just Like the Pokemon Character
Cosmetics companies can diversify their product lines to incorporate cartoon-inspired makeup collections that appeal to nostalgic consumers and enthusiasts.
CategoryPop Culture
Wizard-Worthy Manicures
This Harry Potter Nail Art Pays Tribute to the Boy Who Lived
Disruptive innovation opportunity to create a niche market for themed nail art products.
CategoryPop Culture
Gagafied Lip Gloss Lines
MAC Viva Glam Gaga Lipglass Joins the Pop Queen Cosmetics Collection
The cosmetic industry can explore partnerships with celebrities to create exclusive makeup lines and focus on charitable initiatives.
CategoryFashion
Cotton Candy Celeb Cosmetics
The Pink 4 Friday Lipstick is Available on Black Friday
The cosmetics industry will benefit from the trend of collaborations with musicians and celebrities for limited edition items.
CategoryFashion
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
The cosmetics industry can capitalize on the popularity of character-inspired collections to attract more customers and increase sales.
CategoryFashion
Vampiric Cosmetics
The Tarte for True Blood Makeup Line is Sensual
The cosmetics industry can explore collaborations with popular TV shows and movies, creating themed collections to capture consumer interest.
CategoryFashion
Choir Cast Cosmetics
Have Fun With the Glee Nail Polish from Sephora by OPI
The cosmetics industry has an opportunity to capitalize on the popularity of TV and pop culture by offering limited edition and show-inspired products.
CategoryCelebs
Pop Megastar Manicures
Glam Up Your Teeny-Bopping Fingers with the Justin Bieber Nail Polish
The Justin Bieber nail polish collection represents an disruptive innovation opportunity within the cosmetics industry to target celebrity-obsessed consumers.
