To add to the attention he's already captured, this teen pop star heartthrob is planning to launch his own cosmetics -- enter the new Justin Bieber nail polish collection.
Some may be wondering why Justin Bieber has teamed up with OPI nail care to make his own nail colors, but it's a logical move to keep his teeny bopping, googly-eyed girlie fans in the market for him. The Justin Bieber nail polish collection colors are being modeled on the upbeat flavor of the pop star's songs, and just like his catchy tunes, they will surely be a smashing hit among his young love-crushing ladies.
Key Themes Behind This Trend
- Celebrity Cosmetics
- The collaboration between Justin Bieber and OPI nail care highlights the trend of celebrities launching their own cosmetics.
- Youth Market
- Justin Bieber's nail polish collection is specifically tailored to appeal to his young, female fanbase, tapping into the trend of targeting the youth market.
- Brand Collaboration
- The partnership between Justin Bieber and OPI nail care demonstrates the trend of brands collaborating with celebrities to create unique and marketable products.
Where This Applies
- Cosmetics
- The Justin Bieber nail polish collection represents an disruptive innovation opportunity within the cosmetics industry to target celebrity-obsessed consumers.
- Entertainment
- The collaboration between Justin Bieber and OPI nail care offers a disruptive innovation opportunity within the entertainment industry to leverage celebrities' influence for product development.
- Fashion
- The Justin Bieber nail polish collection presents a disruptive innovation opportunity within the fashion industry by bridging the gap between music and beauty trends.
