House Wine Co. Packaging Has the Sincerity of an Old Schoolhouse

 - May 13, 2011
References: insitedesign & lovelypackage
Ordering the "house wine" may seem like a generic choice for some, but just about anyone can appreciate the charm behind House Wine Co. packaging.

Bringing new meaning to a near clean-skin drinking experience at the bar, the makers of these alcoholic grape beverages proudly serve up "White House" and "Red House" wines that flip the usual sequence of the pair of words. As a result, the color looks to describe the house itself, and this gives these products a fetching, home-style image. The labeling, done by Insite Design, enhances such an identity, with a playful aesthetic decision to brand the bottles with chalk-written text.

Conjuring up a reference to an old, red schoolhouse or those foundational years in the classroom, House Wine Co. packaging has a youthful appeal that communicates a back-to-the-basics flavor, infused with a sense of sprightly enthusiasm.