Category
Fashion
Scaled Restraint
Trend cluster
Category
Embracing
Kitsch
Fifties-inspired fashion & themes point to a love for flashy style.
4.8
Trend score
Trend
What is the Embracing Kitsch trend?
Embracing Kitsch: Fashion often alternates between classic, understated and polished pieces to more bright and bold styling. This year, fashionistas, designers and photographers are choosing the latter, with a bold and almost garish look being the coveted aesthetic. Fifties inspiration is taking the spotlight in this regard; this fashion era provides a plethora of kitschy and crudely colorful designs of which style mavens and fashion creatives can’t get enough.
Trend themes
Themes within the Embracing Kitsch trend
Three behaviours holding the trend together01
Retro Fashion
The early 2000s embraced a love for flashy, bold and retro 50s-inspired fashion designs where increasingly more modern brands re-imagine and revive old elements of fashion from the past.
02
Kitsch Style
Kitschy and crudely colorful designs, particularly from the 50s and 60s, are gaining popularity among style mavens, fashion creatives, and photographers and becoming more prominent than classic, understated and polished pieces.
03
Bold Color-Pop Aesthetics
A new kind of footwear produced by companies such as Irregular Choice combines kitschy English sensibilities with Japanese 'Gothic Lolita' absurdity to deliver a fantastic blend of over-the-top shoes for both men and women.
Industry implications
What the Embracing Kitsch trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion has always been a revolving door of trends and influences, with brands constantly re-imagining and remixing past designs and patterns to create new trends.
For
Footwear
A new genre of footwear brands such as Irregular Choice, which mix kitschy English and Japanese 'Gothic Lolita' styles, is pushing the boundaries of what we understand as typical footwear designs.
For
Photography
Today photographers around the world are using bright and bold set designs, as well as a maximalist pop color palette, to create unique shoots and bring retro styles back to the forefront of fashion.
Trend signals
Trend signals for Embracing Kitsch
Trend score 4.8 out of 10, from popularity 65%, activity 69%, freshness 8%.
Popularity65%
Activity69%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Embracing Kitsch trend
7 featured examples from Mar 14 to Aug 22, 2011CategoryFashion
Absolutely Absurd Heels
Irregular Choice's Spring/Summer Collection Will Stun You
There is a disruptive innovation opportunity for fashion retailers to curate and offer unique and eccentric shoe collections.
CategoryFashion
Pink-Hued Beehives
A Flirt in a Skirt in T Style Spring 2011 is Cheeky Retro-Modern Fun
Fashion brands can develop retro-modern collections and collaborate with culinary brands for thematic designs.
CategoryFashion
Grungy Pop Star Fashion
The MadeMe Stussy FW11 Lookbook Features Modernized Hippie Ensembles
Clothing brands and designers can use retro-inspired and eclectic styles to appeal to consumers looking for unique and statement-making fashion choices.
CategoryFashion
50s Swimwear Shoots
Ana Dias' ‘Big Girls By the Pool' is Cute and Classy
Opportunity for fashion designers to create retro-inspired swimwear collections.
CategoryFashion
Kitschy Lounging Spreads
Lost Weekend by Miles Aldridge in Wallpaper September 2011
Using bold color schemes and retro-inspired fashion in photo spreads can help fashion brands create a unique identity and stand out in a competitive marketplace.
CategoryMarketing
Super Saturated Celebs
The ghd Katy Perry Campaign is a Blast From the Past
Innovative hair styling tools that can recreate iconic looks from different decades, catering to consumers' desire for versatility.
CategoryFashion
Eclectically Printed Snowsuits
Syed Munawir Snaps Bold Styles for Collezioni Sport & Street
Opportunity for disruptive innovation in the skiwear industry by incorporating bold and unconventional prints in snowsuit designs.
