Trend cluster
Category

Haute
Healthcare

Hospitals are being redesigned with aesthetics in mind.

Boutique Hotel HospitalsNatural Healing HavensHomey HospitalsHumanitarian Hospital ProjectsEnviro Hospital Complexes

Trend

What is the Haute Healthcare trend?

Haute Healthcare: To provide an image of cleanliness and order, hospitals have traditionally been designed to be as pristine and white as possible. Perhaps, however, what patients really need as they recover is a warm, inviting environment; accordingly, some hospitals are being designed for this purpose. On the other hand, some healthcare centers are being designed for earth-friendly sustainability, while still others have designs based on elements that please the senses. Whatever the design orientation, today’s haute hospitals definitely augment the healing process.

Trend themes

Themes within the Haute Healthcare trend

Three behaviours holding the trend together
01

Hospitality-Inspired Healthcare Design

Hospitals are shifting to a more welcoming and comfortable design to enhance the healing process.

02

Eco-Friendly Healthcare Facilities

Hospitals are incorporating sustainable design elements and using locally sourced materials to reduce their carbon footprint.

03

Socially Responsible Healthcare Design

Firms are emphasizing social good through healthcare design, which appeals to consumers with good core values.

Industry implications

What the Haute Healthcare trend means for industry

Where the trend changes the playbook
For

Architecture and Design

Hospitals and healthcare facilities require design expertise that is able to balance practicality with aesthetics.

For

Sustainable Building Materials

Sustainable materials suppliers have an opportunity to provide materials that meet eco-friendly healthcare design standards.

For

Social Entrepreneurship

The emphasis on social responsibility in healthcare design creates opportunities for companies with a commitment to giving back to society.

Trend signals

Trend signals for Haute Healthcare

Trend score 3.0 out of 10, from popularity 32%, activity 49%, freshness 8%.

Popularity32%
Activity49%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe