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One for One

Social organizations revolutionize giving

Implications - Traditionally, social causes have centered on public donations and charitable goods in which a portion of their proceeds are donated to the cause. More recently, however, a movement has taken over that has organizations giving a product away for each similar product sold. Proliferated by TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social organizations applying it to their own business models and cause-driven consumers taking notice.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 48 Examples:
619,417 Total Clicks
Date Range:
Mar 11 — Nov 11
Trending:
Warm

Featured Examples

Golden Bridal Flats
Golden Bridal Flats
The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day
The new TOMS Shoes Wedding Collection features a variety of glorious flats specially made for your big day. The shoes come in ballet slipper pink, creamy white, black and even sparkly colors! There is… MORE
One-for-One Tees
One-for-One Tees
Out of Print Marries Lost Literary Covers with Book Donations
Out of Print is a t-shirt company with a circular trajectory. Its tagline is “Books on shirts. Shirts on a mission.” Indeed, by putting out-of-print book covers on their tees, and then donating one book… MORE
Sharp Socially-Aware Glasses
Sharp Socially-Aware Glasses
Warby Parker Distributes Eyewear Using a One-for-One Model
Before TOMS Eyewear, there was Warby Parker. Warby Parker is a New York-based one-for-one eyeglasses company -- meaning that for every pair sold, Warby Parker will donate one pair of glasses to someone… MORE
play_circle_filled One-for-One Glasses
One-for-One Glasses
TOMS Eyewear is the Next Chapter in this Innovative Business Model
TOMS Shoes has done exceedingly well in terms of bringing social good -- at least on the consumption side of things -- to the forefront of consumer consciousness, and today, the innovative company has… MORE
Socially Responsible Neckwear
Socially Responsible Neckwear
FIGS Ties Combines Luxe Materials and a One-for-One Model
While doing a little research for our 20 One-for-One Giving Tools top list, we came across other one-for-one companies that had not yet been featured on Trend Hunter or Social Business -- and FIGS Ties… MORE
Ready-to-Use Food Campaigns
Ready-to-Use Food Campaigns
Two Degrees is a One-for-One Company Selling Nutrition Bars
Often, social businesses claim to promulgate a "movement" along with the product and/or service that they are selling -- but essentially, it's up to the consumer to decide whether or not they want to,… MORE
Artsy One-for-One Condoms (UPDATE)
Artsy One-for-One Condoms (UPDATE)
Sir Richard's Condoms are Plaid and Socially Rad
Sir Richard’s Condoms -- which use the tagline “doing good never felt better” -- uses the increasingly popular model of buy one, give one to integrate socially-conscious practices into their business model.… MORE
One-for-One Multivitamins
One-for-One Multivitamins
Life Equals is Partnered with Vitamin Angels to Fight Undernutrition
A few weeks ago, Social Business profiled Build Nutrition, a one-for-one prenatal vitamins company. In the same vein is Life Equals, a for-profit social business that, like Build Nutrition, is partnered… MORE

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Related Examples

Blake Mycoskie, Creator of TOMS Shoes (INTERVIEW)
Blake Mycoskie, Creator of TOMS Shoes (INTERVIEW)
Charitably Chic Pieces
Charitably Chic Pieces
KNO Clothing is a One-for-One Donating Attire for Every Purchase Made
Flat-Top Shades
Flat-Top Shades
Look Super Sleek and Stylish in These One-for-One '4sight' Sunglasses
Socially Conscious Comforters
Socially Conscious Comforters
Blanket Statements is a One-for-One Company Helping Women's Shelters
Bearded Botas Kicks
Bearded Botas Kicks
TOMS Movember Shoe Helps Change the Face of Men's Health
Josh Rubin, Co-Founder of Build Nutrition (INTERVIEW)
Josh Rubin, Co-Founder of Build Nutrition (INTERVIEW)
One-for-One Prenatal Vitamins
One-for-One Prenatal Vitamins
Build Nutrition Tackles Malnutrition in the Majority World
30 Fair Trade Food Products
30 Fair Trade Food Products
From Do-Gooder Java to Eco-Friendly Designer Chocolate
20 One-for-One Giving Tools
20 One-for-One Giving Tools
From Children's Footwear Charities to English Lit Tees
Ethical Web Boutiques
Ethical Web Boutiques
'Future:Standard' Offers Environmentally and Socially Responsible Clothing
Charitable Summer Shades
Charitable Summer Shades
TOMS One for One Campaign Donates to the Visually Impaired
Dr. Jordan Kassalow, Founder and CEO of VisionSpring (INTERVIEW)
Dr. Jordan Kassalow, Founder and CEO of VisionSpring (INTERVIEW)
Fair Trade Lifestyle Brands
Fair Trade Lifestyle Brands
People Tree is a Stylish Social Business Spearhead
Fair Trade Dried Goods
Fair Trade Dried Goods
Tropical Wholefoods Works with Farmers from All Over the World
play_circle_filled Prom-Specific Sneakers
Prom-Specific Sneakers
The Toms for Prom Campaign Encourages Formal Kicks
Brogue High Heels
Brogue High Heels
Habbot Shoes AW 2011 Collection Adds Flair to Classic Dapper Footwear
25 Fantastic Flats
25 Fantastic Flats
From Bullet-Covered Ballet Shoes to Comfortable Cinderella Slippers
Shell-Pink Shoes
Shell-Pink Shoes
The Loeffler Randall Spring 2011 Collection Offers Vibrant Variety
Celestial Shoes
Celestial Shoes
The Adidas Originals X Jeremy Scott Winged Flats are Heavenly
Anti-Stigma Food Companies
Anti-Stigma Food Companies
The Healthy Hub Creates Jobs for People with Mental Illnesses
Fair-Trade Celeb Fashion
Fair-Trade Celeb Fashion
The Emma Watson 2011 People Tree Collection is Clothing With a Conscience
Fair Trade Underwear
Fair Trade Underwear
Pants to Poverty is a Hip Social Enterprise That Raises “Underwearness"
Chic Fair Trade Clothing
Chic Fair Trade Clothing
Amana Provides Training and Jobs for Women in Morocco
Innovative Eye Care
Innovative Eye Care
VisionSpring is a Social Enterprise Selling Eyeglasses to Developing Countries
For-Profit Social Ventures
For-Profit Social Ventures
The TOMS Shoes Movement Creates Customer-Philanthropists
Charitable Spectacles
Charitable Spectacles
The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
Stylishly Personalized Eyewear
Stylishly Personalized Eyewear
Custom Made Warby Parker Glasses by You
Winged Flats
Winged Flats
Klushka Wings Shoes Channel Native American Culture
English Lit Tees
English Lit Tees
Out of Print T-Shirts are Inspired by Classic Novels
Spectacular Sequined Shoes
Spectacular Sequined Shoes
These Princess Pumps are Bedazzled Shoe Designs from Jason Ponic
Retractable High Heels
Retractable High Heels
Jerusalem Rivera Designs a Shoe Perfect for a Woman On-the-Move
Nerdy Minimalist Eyewear
Nerdy Minimalist Eyewear
Aingeru Zorita Shoots the Warby Parker 2010 Lookbook
Superhero Specs
Superhero Specs
The Secret Identity Kit Masks You in Monotony
Charitable Hemp Footwear
Charitable Hemp Footwear
Toms Shoes for Charity: Water Raises Money for Clean Water
Cheap Charity Spectacles
Cheap Charity Spectacles
Warby Parker Eyewear is as Affordable as it is Fashionable
Strappy Bridal Shoes
Strappy Bridal Shoes
The Faith Spring and Summer 2010 Bridal Collection
Celeb Social Slippers
Celeb Social Slippers
The Charlize Theron and Toms Shoes Collaboration for Charity
Charitable Social Media Shoes
Charitable Social Media Shoes
Digg and TOMS Shoes Release Special-Edition Footwear
Splatter-Painted Shoes
Splatter-Painted Shoes
One of a Kind, Hand-Painted, Socially Responsible Footwear from TOMS
play_circle_filled Socially Responsible Underwear
Socially Responsible Underwear
‘More Than Pretty Knickers' is Eco-Boudoir Approved
Wedding Flip-Flops
Wedding Flip-Flops
Fancy White J*Flops Sandals Are Perfect For a Seaside Wedding
play_circle_filled Fashionistas for the Enivonment
Fashionistas for the Enivonment
Summer Rayne Oakes Wins Over Green-Hearted With New Book
play_circle_filled Children's Footwear Charities
Children's Footwear Charities
Toms Shoes Donates One Pair Per Purchase
Rugby Show Couture
Rugby Show Couture
Collaborative Designs By Ralph Lauren & Toms Shoes
Socially Conscious Supply Chains
Socially Conscious Supply Chains
ebay's WorldofGood.com
Stair Architecture
Stair Architecture
The Incredible All-Stair House
Fortified Peanut Butter
Fortified Peanut Butter
Miracle Food Could Save Lives
Social Conscience Footwear
Social Conscience Footwear
Business Inspired by Argentine Alpargata