Category
Tech
Automated Upkeep
4.8
Trend score
Trend
What is the One for One trend?
One for One: Traditionally, social causes have centered on public donations and charitable goods in which a portion of their proceeds are donated to the cause. More recently, however, a movement has taken over that has organizations giving a product away for each similar product sold. Proliferated by TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social organizations applying it to their own business models and cause-driven consumers taking notice.
Trend themes
Themes within the One for One trend
Three behaviours holding the trend together01
One-for-One Model
The one-for-one model, pioneered by TOMS Shoes, is being applied to a variety of products and services, encouraging consumers to give back with every purchase.
02
Ready-to-Use Food
Companies like Two Degrees are utilizing ready-to-use food (RUF) campaigns to improve global malnutrition, providing nutrition packs to those in need.
03
Circular Business Models
Circular business models, like Out of Print's book donation program, are gaining traction as companies seek to create social impact through their core products.
Industry implications
What the One for One trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion companies are using the one-for-one model to encourage social giving with every purchase, as seen with TOMS Shoes and Sir Richard's Condoms.
For
Health & Wellness
Companies like Life Equals and Two Degrees are utilizing one-for-one models to improve global malnutrition and increase access to essential vitamins.
For
Publishing
Out of Print's one-for-one book donation program and Sir Richard's Condoms' playful plaid design showcase the social innovation potential for products in the publishing industry.
Trend signals
Trend signals for One for One
Trend score 4.8 out of 10, from popularity 74%, activity 61%, freshness 8%.
Popularity74%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the One for One trend
8 featured examples from Mar 1 to Sep 5, 2011CategorySocial Good
Golden Bridal Flats
The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day
Disruptive innovation opportunity: Introducing unique and stylish footwear options for special occasions, such as weddings.
CategorySocial Good
One-for-One Tees
Out of Print Marries Lost Literary Covers with Book Donations
Fashion companies can explore a circular economy business model, address sustainability issues, and support philanthropy through one-for-one donation models like Out of Print.
CategorySocial Good
Sharp Socially-Aware Glasses
Warby Parker Distributes Eyewear Using a One-for-One Model
The fashion industry can explore disruptive innovation opportunities by incorporating socially-aware eyewear as a new trend, appealing to consumers who value both style and social…
CategorySocial Good
One-for-One Glasses
TOMS Eyewear is the Next Chapter in this Innovative Business Model
In the fashion industry, companies can adopt the 'One for One' business model to create social impact and give back to communities in need.
CategorySocial Good
Socially Responsible Neckwear
FIGS Ties Combines Luxe Materials and a One-for-One Model
Disruptive innovation opportunity: Integrate social responsibility into fashion brands to attract conscious consumerism and create positive impact.
CategorySocial Good
Ready-to-Use Food Campaigns
Two Degrees is a One-for-One Company Selling Nutrition Bars
Innovations in the food industry to create more nutritious and accessible products.
CategorySocial Good
Artsy One-for-One Condoms (UPDATE)
Sir Richard's Condoms are Plaid and Socially Rad
Sir Richard's innovative one-for-one model and creative design could inspire similar business practices in the contraceptives industry.
CategorySocial Good
One-for-One Multivitamins
Life Equals is Partnered with Vitamin Angels to Fight Undernutrition
Disruptive innovation opportunity: Combine health and wellness with social impact by creating products and services that improve well-being while giving back to communities in nee…
