Category
Fashion
Seoul Scaling
Trend cluster
Category
Bizarre
Beautification
Uncommon body embellishments whet beauty consumers' appetites.
5.6
Trend score
Trend
What is the Bizarre Beautification trend?
Bizarre Beautification: Well-manicured nails, false eyelashes and colored contacts just don’t make the cut anymore. Today, bold may trump beautiful when it comes to embellishing one’s body. From diamond contact lenses to lip tattoos and studded eyebrows, beauty enhancements have been elevated to new extremes. Regardless of whether they are considered beautiful or just plain bizarre, perceptions of beauty itself may never be the same.
Trend themes
Themes within the Bizarre Beautification trend
Three behaviours holding the trend together01
Extreme Body Embellishments
Consumers are pushing the boundaries of what is considered beautiful, resulting in the popularity of extreme body embellishments like diamond-studded nails or LED smiles.
02
Temporary and Reusable
Consumers are looking for unique ways to enhance their appearance that are temporary or reusable, rather than permanent and regrettable.
03
Bold and Vibrant Aesthetic
Products with a bold and vibrant aesthetic, like glittery 'Hunger Games'-inspired tattoos or avian eyelashes, are in demand and help individuals make a statement with their appearance.
Industry implications
What the Bizarre Beautification trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is constantly adapting to consumers' desires for innovative and unique ways to enhance their appearance.
For
Luxury Goods
Consumers are demanding luxury goods that allow them to express their opulence, making it the perfect time for corporations to release high-end products like diamond-studded nails.
For
Fashion and Accessories
Fashion and accessories industries can incorporate bold and vibrant aesthetics into their designs, like the avian eyelashes inspired by peacock plumage, to entice consumers looking for statement pieces.
Trend signals
Trend signals for Bizarre Beautification
Trend score 5.6 out of 10, from popularity 84%, activity 76%, freshness 8%.
Popularity84%
Activity76%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Bizarre Beautification trend
8 featured examples from Nov 23, 2010 to Jul 24, 2011CategoryUnique
Temporary Lip-Smacking Tattoos
Violent Lips Offers Cosmetic Junkies a Unique Alternative
The cosmetic industry has a huge opportunity to explore the new trend of temporary lip tattoos.
CategoryFashion
Sci-Fi Glitter Body Art
These 'Hunger Games'-Inspired Tattoos Are Out of This World
The beauty and cosmetics industry can capitalize on the trend by developing and marketing glitter body art products and kits.
CategoryFashion
Beaded Eyelash Jewelry
Spirys Creates Funky Bead and Wire Glamour for Your Peepers
The fashion industry can explore the trend of beaded eyelash jewelry to create unique and cutting-edge fashion accessories.
CategoryFashion
Avian Eyelashes
The Peek of Peacock Lashes by ModCloth Prettify Your Peepers with Plumage
Disruptive innovation opportunity: Expanding product offerings in the cosmetics industry by introducing unique and nature-inspired cosmetic products, such as feather-inspired eyes…
CategoryFashion
Punk Embellished Brows
Ke$ha's Studded Eyebrows at the 2010 American Music Awards
Innovative eyebrow embellishment services, products, and accessories that cater to customers seeking a unique and bold look.
CategoryLuxury
Opulent Optic Enhancers
These Gold and Diamond Contact Lenses Will Ensure Your Eyes Dazzle
Develop and market high-end, luxury goods such as jewelry, watches, and accessories to cater to consumers' desire for extravagance and opulence.
CategoryFashion
Light-Up Grills
Japanese Craze for LED Smiles Continues With Laforet Harajuku Campaign
LED smiles and other LED fashion accessories offer a disruptive and unique way for companies to stand out and differentiate themselves in the fashion industry.
CategoryLuxury
Diamond-Studded Nails
Cherish...ME is Offering Iced Manicures for $51,000
The luxury nail art trend creates an opportunity for beauty salons and spas to offer high-end nail services with embellishments such as gems, pearls, and precious metals.
