Japanese Craze for LED Smiles Continues With Laforet Harajuku Campaign

 - Jan 24, 2011   Updated: Aug 3 2011
References: laforet-geee.jp & bits.blogs.nytimes
These LED mouth inserts are the latest innovative successor to grills or fronts for that truly glowing look. As the video shows, Japanese women consider this latest fashion accessory as a "party in the mouth."

The color selection and pulsing sequences for LED smiles can be wirelessly controlled via computer. The brainchild of two Japanese designers, the LED smiles are now part of a marketing campaign by Japanese clothing store Laforet Harajuku.

Implications - Consumers in modern society are constantly looking for ways to stand out. Products that feature a bolder aesthetic help those who want to make a statement with their ensembles. Companies attempting to bring in more shoppers to their brand could develop more of their items with this element of vibrancy in mind.