Category
Lifestyle
Serial Snacking
Trend cluster
Category
Augmented
Dining
Restaurants serve more than just food to enhance patronage.
3.9
Trend score
Trend
What is the Augmented Dining trend?
Augmented Dining: More restaurants and eateries are straying from the traditional expectation of serving only food and embarking on new ventures that entice consumers with specific preferences. These establishments go beyond a theme; they offer a unique additional service or activitiy—such as animal petting, clothes-cleaning and even tattooing—to draw in patrons who might otherwise not be interested in the food aspect of the business.
Trend themes
Themes within the Augmented Dining trend
Three behaviours holding the trend together01
Augmented Dining
Restaurants are offering unique activities to draw in patrons who may not be interested in the food aspect of the business.
02
Creative Hybrid Cafes
Businesses are combining multiple experiences into one establishment, such as cat petting and coffee-drinking, and handbag shopping and coffee-drinking.
03
Immersive Restaurant Experiences
Eateries are creating elaborate, playful, artful, and sometimes even creepy atmospheres through decor, lighting, and music to complement the food and enhance the dining experience.
Industry implications
What the Augmented Dining trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage businesses can explore creative ways to attract customers through innovative food pairing, unique experiences, and interactive environments.
For
Retail
The retail industry can learn from hybrid businesses by combining products and services to create a unique shopping and hangout experience.
For
Media
Media companies can increase engagement and community involvement by creating physical spaces where customers can interact with journalists and editors, and attend events related to the publication.
Trend signals
Trend signals for Augmented Dining
Trend score 3.9 out of 10, from popularity 64%, activity 45%, freshness 8%.
Popularity64%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Dining trend
8 featured examples from Feb 9 to Oct 21, 2011CategoryBusiness
Fashion Shop Cafe Hybrids
'Property Of...' Store is Both a Cool Hangout and Retail Establishment
The fashion retail industry can explore the concept of cafe-retail hybrids to enhance customer engagement and create unique shopping experiences.
CategoryArt & Design
Playful Culinary Hotspots
Hotel Thoumieux Restaurant Gastronomique Engages Your Senses
An opportunity for the hospitality industry to elevate the dining experience by investing in elaborate restaurant styling and playfully luxurious atmospheres.
CategoryLifestyle
Tattoo Tea Parlors
Get a Tat and Eat a Slice of Cake at Horror Picture Tea in Paris
Opportunity for businesses to incorporate unusual and unique flavors into their products to stand out and appeal to a new market.
CategoryWorld
Clothes-Cleaning Cafes
Copenhagen's Laundromat Cafe Lets You Do Laundry While Sipping Lattes
Laundromat cafes fall within the hospitality industry, providing a new and creative venue for customers to relax, socialize, and enjoy their daily routines.
CategoryBusiness
Pet Store Cafes
The Felis Ristorante and Cat Lounge Lets You Drink Tea and Cuddle Pets
The hospitality industry can capitalize on the pet cafe trend by opening pet-friendly cafes and lounges that cater to animal lovers.
CategoryPop Culture
Newspaper-Branded Coffee Shops
Winnipeg Free Press Cafe Invites Interaction With Publication
Media outlets could create additional sources of revenue and increase community engagement by bringing their brand and journalists into the food and beverage space.
CategoryLifestyle
Reptile Cafes
Yokohama Subtropical Tea is Staffed by Cold-Blooded Creatures
Reptile cafes present opportunities for hotels, restaurants, and cafes to expand their offerings with novel experiences for consumers.
CategoryLifestyle
Wedding Planner Restaurants
The Wedding Cafe & Lounge Lets You Plan Your Wedding While You Party
Disruptive innovation opportunity in the wedding planning industry by leveraging technology and data to offer personalized and efficient services.
