Extremely masculine innovations target the manly man
Implications - More macho-man products are hitting the market, including everything from male-focused desserts to housing. While men have often been encouraged to get in touch with their feminine sides, that encouragement seems to be fading as these uber masculine innovations encourage men everywhere to embrace their masculine sides without guilt.
Trend Themes
1. Hyper-masculinity - As society becomes open to exploring gender norms, there is a push towards creating explicitly male-focused products and services.
2. Gendered Nostalgia - Nostalgic marketing that plays off of vintage values and retro trends is being used to evoke feelings of simpler times and traditional gender roles.
3. Green Masculinity - There is growth in sustainable products specifically designed for men, challenging traditional gendered buying patterns and encouraging men to embrace environmentalism.
Industry Implications
1. Food and Beverage - Companies are creating amped up versions of typically feminine food and drinks to appeal to male audiences.
2. Marketing and Advertising - There is a shift towards more explicitly gendered marketing and advertising, with companies focusing on targeted campaigns for different gender groups.
3. Fashion and Accessories - Designers are creating functional, fashionable masculine products that carry a message of sustainability and eco-consciousness.
